Lidu 1308 د الکولي څښاک بسته بندي by Junjian Wan

Lidu 1308 د الکولي څښاک بسته بندي by Junjian Wan is a highly esteemed winner of the very prestigious 2026 د سرو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سره زربسته‌بندي· 2026

Lidu 1308 د الکولي څښاک بسته بندي

by Junjian Wan

Client: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.

د سرو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidu 1308 د الکولي څښاک بسته بندي

ليدو ۱۳۰۸ د یو چينایي سپيرټ (شراب) لپاره د بسته بندۍ ډيزاین دی. دا ډيزاین د جينګدجن د چيني لوښو صنعت او د ليدو د شراب جوړولو دود سره یوځای کوي. سرامیکي بوتل ۵۰۰ ملي لیتره ظرفیت لري او د یوان سلطنت د شنه او سپینو اژدها نقشونو څخه جوړ دی چې د ښیښه‌يي پوښ لاندې رنګ کارۍ او یو ځای شوي طلایي مهر سره سینګار شوی دی. د فلزي الیاژ سرپوښ باندې هغه توري نقش شوي چې د متحرک ټایپ چاپ څخه الهام اخیستل شوي دي. بهرنۍ صندوقچه له کلک تخته څخه جوړه شوې چې د ورېښمو په څېر مواد پرې تاو شوي او د شنه برجسته کارۍ او طلایي ټاپې سره د جوړه اژدهاګانو په نقشونو سینګار شوې ده. یو ګرځېدونکی د پرانیستلو جوړښت بوتل د نمایش لپاره ښکاره کوي.

The Recognition

About the د سرو زرو A' Design Award جایزه

Lidu 1308 د الکولي څښاک بسته بندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Lidu 1308 د الکولي څښاک بسته بندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Lidu 1308 د الکولي څښاک بسته بندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Dimensions & Packaging: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Tags: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Production Technology: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Design Challenge: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Research: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiration: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
Project Duration: The project was initiated and completed in Nanchang in January 2024.
Operation Flow: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.