The Fulcrum د شرکت بصري هویت سیسټم by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
اوسپنهګرافیک· 2026
The Fulcrum د شرکت بصري هویت سیسټم
by Shenzhen Lightcone Design Co., Ltd.
Client: Shenzhen lightcone design Co., Ltd
د اوسپنې A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #176921The Design
About The Fulcrum د شرکت بصري هویت سیسټم
فلکرم د یوې ډیزاین شرکت لپاره جوړ شوی بصري هویت سیسټم دی. دا سیسټم د رڼا مخروط (لایټ کون) څخه الهام اخیستی چې په فزیک کې د فضا-وخت یو ماډل دی، او همدارنګه د جایروسکوپ څخه. جایروسکوپ د داخلي ثبات سمبول دی، پداسې حال کې چې د رڼا مخروط پراخه تخلیقي امکانات په ګوته کوي. د تورو، سپینو او سرو رنګونو یوه سکیم کارول شوې، چېرته چې تور رنګ د منطقي فکر کولو استازیتوب کوي، سپین رنګ د خالص ډیزاین او سور رنګ د لیوالتیا استازیتوب کوي. یوه ملګرې پوسټر لړۍ د درې اړخیز سپري رنګ کولو پروسې سره تولید شوې ترڅو طبقه بندي شوي ګرافیکونه رامینځته کړي. هر پوسټر ۱۰۰۰ ملي متره پلنوالی او ۱۸۰۰ ملي متره لوړوالی لري.
The Recognition
About the د اوسپنې A' Design Award جایزه
The Fulcrum د شرکت بصري هویت سیسټم د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له The Fulcrum د شرکت بصري هویت سیسټم څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. The Fulcrum د شرکت بصري هویت سیسټم د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
- Dimensions & Packaging
- Poster size: 1000mm W × 1800mm H
- Tags
- Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
- Production Technology
- The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
- Design Challenge
- The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
- Research
- This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
- Inspiration
- The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
- Project Duration
- The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
- Operation Flow
- The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined. - Team Members
- Haoyu Yang
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