Parzin Brand د برنډ پېژندنه (هویت) by Hangzhou Re Der Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2026

Parzin Brand د برنډ پېژندنه (هویت)

by Hangzhou Re Der Design Co., Ltd.

Client: Shanghai Dimou Industrial Co., Ltd

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Parzin Brand د برنډ پېژندنه (هویت)

پارزین برنډ یو بصري هویت دی چې د عینکو برنډ لپاره ډیزاین شوی دی. لوګو د دوه دایروي جوړښت پر بنسټ ولاړ دی چې د ګردو عینکو او د پیل توري P څخه الهام اخیستل شوی دی. کیڼ دایره یو څه کږه شوې ترڅو ژوروالی زیات کړي، په داسې حال کې چې ښي دایره د P کږه برخه جوړوي، او یو درې اړخیز اغېز رامنځته کوي چې د لمر عینکو او نظري عینکو اړخیز منظر ته ورته دی. تودې خاورینې خړ رنګ د اصلي ټون په توګه او د لوړ کثافت ځنګلي شین رنګ د ځانګړي رنګ په توګه کارول شوی دی. دایروي او بیضوي بڼې د لیزر کیندنې، تودې ټاپې، برجسته کولو او اسیدي کیندنې له لارې پر ټولو تماسي ټکو پلي کیږي.

The Recognition

About the د برونز A' Design Award جایزه

Parzin Brand د برنډ پېژندنه (هویت) د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Parzin Brand د برنډ پېژندنه (هویت) څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Parzin Brand د برنډ پېژندنه (هویت) اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Dimensions & Packaging: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Tags: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
Production Technology: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Design Challenge: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Research: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Inspiration: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Project Duration: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Operation Flow: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Team Members: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen