Prepd لومړنۍ دنده: د برانډ پیژندنه by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2026
Prepd لومړنۍ دنده: د برانډ پیژندنه
Client: Cansu Ferreira
د برونز A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #181178The Design
About Prepd لومړنۍ دنده: د برانډ پیژندنه
Prepd یو نوښتګر د خوراک رسولو پلیټ فارم دی چې د ډیجیټل اغیزناکو خلکو ترکیبونه په مسلکي ډول چمتو شویو خوراکونو بدلوي. د دې پیژندنه یو زړور، عصري ښکلا ته متمرکزه ده چې د خوراک ټیکنالوژۍ ساحه بدلولو لپاره ډیزاین شوې ده. د یو هوښیار لوگو ټایپ سره چې د منفي فضا په تویاتاوه (تابه) او د لوړ توپیر شنه او لیمو رنګونو ولري، برانډ د جوړونکو او مصرف کوونکو تر منځ اړیکه لمانځي. د بیانوونکي، انسان-لومړي عکاسۍ او پاک جیومیټري له لارې، Prepd د سکرول کولو عمل په یو ملموس، لوړ کیفیت لرونکي ډوډۍ خوړلو تجربه بدلوي.
The Recognition
About the د برونز A' Design Award جایزه
Prepd لومړنۍ دنده: د برانډ پیژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Prepd لومړنۍ دنده: د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Prepd لومړنۍ دنده: د برانډ پیژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
- Dimensions & Packaging
- Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
- Tags
- food, app, delivery, digital, modern, colorful
- Production Technology
- The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
- Design Challenge
- The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
- Research
- Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
- Inspiration
- The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
- Project Duration
- 6 months, France and Saudi Arabia
- Operation Flow
- For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.
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