Cistanche Desertico د څښاک بستهبندي by Lei Wen is a highly esteemed winner of the very prestigious 2026 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2026
Cistanche Desertico د څښاک بستهبندي
by Lei Wen
Client: Tocreate Brand
د برونز A' Design Award جایزه Winner in بستهبندي Category
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The Design
About Cistanche Desertico د څښاک بستهبندي
سیستانچ ډیزرتیکو د یو نباتي بنسټ لرونکي څښاک لپاره د بستهبندۍ ډیزاین دی چې د سیستانچ ډیزرتیکولا پیپټایډ څخه جوړ شوی دی. بسته یو کمپیکټ بکس دی چې په اسانۍ سره په کڅوړه کې ځایېږي. جوړښت یې سپک وزنه او ماډولر دی، نو دننه څښاک د یوازې یو خلاصولو ګام وروسته ایستل کېدای شي. بکس د سپین کارتون څخه جوړ شوی چې د طلایي فویل مهر لري، کوم چې د یو لږکي (مینیمل) او رسمي بصري سټایل ملاتړ کوي. دا ډیزاین د دودیزو ټانیک بستهبندیو له درنه بڼې څخه لرې کېږي او د ځوانو دفتري کارکوونکو ورځنیو عادتونو ته ځواب وایي.
The Recognition
About the د برونز A' Design Award جایزه
Cistanche Desertico د څښاک بستهبندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Cistanche Desertico د څښاک بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Cistanche Desertico د څښاک بستهبندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
- Dimensions & Packaging
- 230*158*145毫米
- Tags
- Big health brands, plant-based beverages, packaging design
- Production Technology
- White cardboard box with gold foil stamping.
- Design Challenge
- How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
- Research
- 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.
2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."
3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.
4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging. - Inspiration
- Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
- Project Duration
- The project will be launched in 2025 and enter the production and sales phase.
- Operation Flow
- This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
- Patents
- donge ejiao
- Team Members
- LEO
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