Identity Created by Consumer (ICC) د کارپوریټ پیژندنې سیسټم by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2013
Identity Created by Consumer (ICC) د کارپوریټ پیژندنې سیسټم
Client: Vilnius Academy of Arts
د برونز A' Design Award جایزه Winner in ګرافیک Category
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About Identity Created by Consumer (ICC) د کارپوریټ پیژندنې سیسټم
د پیژندنې جوړونه د پیرودونکي لخوا رامنځته شوی یو متحرک کارپوریټ پیژندنې سیسټم دی چې د یو عصري هنري موزیم لپاره رامنځته شوی دی. دا سیسټم یو ثابت برخه او یو متحرک برخه سره یوځای کوي. بنسټیز بصري عناصر او د چاپ شوي توکو یوه ټولګه ثابته برخه جوړوي. متحرکه برخه د لیدونکو لخوا رامنځته شویو معلوماتو څخه جوړه شوې ده. هر لیدونکی یو شخصي سمبول او د یوې حرکت انځور تولیدوي. دا عناصر بیا د یادګارونو، متحرکو ګرافیکونو او یوه متحرک لوګوټایپ لپاره کارول کیږي چې په ویب پاڼه او ډیجیټل سکرینونو کې ښودل کیږي. بصري موادونه د ویکتور ګرافیک او ثبت شوي ویډیو په مرسته جوړ شوي دي.
The Recognition
About the د برونز A' Design Award جایزه
Identity Created by Consumer (ICC) د کارپوریټ پیژندنې سیسټم د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Identity Created by Consumer (ICC) د کارپوریټ پیژندنې سیسټم څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Identity Created by Consumer (ICC) د کارپوریټ پیژندنې سیسټم اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
- Dimensions & Packaging
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Tags
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
- Production Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Design Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Project Duration
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Operation Flow
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising. - Team Members
- Student Jone Aleksiunaite
Lecturer Marius Bartkus
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