SugarLady Ladies Brand Pop-up Store د پاپ اپ پلورنځي داخلي ډیزاین by Prism Design is a highly esteemed winner of the very prestigious 2017 د سپینو زرو A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.

سپین زردننۍ ډیزاین· 2017

SugarLady Ladies Brand Pop-up Store د پاپ اپ پلورنځي داخلي ډیزاین

by Prism Design

Client: Prism Design

د سپینو زرو A' Design Award جایزه Winner in دننۍ ډیزاین Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store د پاپ اپ پلورنځي داخلي ډیزاین

شوګر لیډي د چین، شانګهای کې د ښځینه جامو یوې برانډ لپاره جوړ شوی پاپ اپ پلورنځي داخلي ډیزاین دی. د شکر کرسټل د اصلي موضوع په توګه کارول شوی، چې داخلي برخه د برانډ نوم سره تړي. هره ښودنیزه واحده د یوې فولادي چوکاټ څخه جوړه شوې چې د صنعتي نایلون پوښ سره پوښل شوې ده. د 600 په 600 ملي متره LED پینلونه دغه واحدونه له دننه روښانوي، نو هره واحده په نرمه توګه ځلیږي. دغه واحدونه ساده او سپک دي، نو دوی د ډیرو ترتیباتو لپاره سره یوځای کیدی، لیږدول کیدی او بیا ترتیبیدی شي. ټول ساحه 6 په 10 متره ده چې د جامو بدلولو یوه خونه هم پکې شامله ده.

The Recognition

About the د سپینو زرو A' Design Award جایزه

SugarLady Ladies Brand Pop-up Store د پاپ اپ پلورنځي داخلي ډیزاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له SugarLady Ladies Brand Pop-up Store د پاپ اپ پلورنځي داخلي ډیزاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. SugarLady Ladies Brand Pop-up Store د پاپ اپ پلورنځي داخلي ډیزاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI