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Fattoria il Gambero - Winery بصری پیژندنه by Laura Ferrario

Fattoria il Gambero - Winery بصری پیژندنه by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


اوسپنهګرافیک· 2017

Fattoria il Gambero - Winery بصری پیژندنه

by Laura Ferrario

Client: Ferrariodesign

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Fattoria il Gambero - Winery بصری پیژندنه

فاتوریا یل ګمبیرو په بازار کې د متحرک او معاصر چلند سره ځان ځای په ځای کړ، ترڅو خپل تاریخ ته وده ورکړي، چې د 1880 کال پورې اړه لري. دا د سټایل شوي "G" د سوداګریزې نښې لامل دی؛ دا د کارک سکرو احساس څرګندوي چې بوتل خلاصوي او شرکت ته د سړک سره ورته وي. د سان سیرف فونټ پدې یو څه خلاص سمبول کې ماده اضافه کوي او خپل لرغونی ماضي په غیر معمولي ډول له اوسني سره وصلوي. رنګونه ټول انځور ته یو نوښتګر لمس ورکوي، پداسې حال کې چې د تیر وخت ځینې ځانګړتیاوې ساتل کیږي، د بیلګې په توګه، د بروشر په ابس شوي کاغذ کې.

The Recognition

About the د اوسپنې A' Design Award جایزه

Fattoria il Gambero - Winery بصری پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Fattoria il Gambero - Winery بصری پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Fattoria il Gambero - Winery بصری پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
Tags
Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
Production Technology
The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
Inspiration
The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
Project Duration
The project started in April 2004 an finish on May 2013
Team Members
Creative Director: Laura Ferrario
Photo: Sauro sorana
Image Credits
Fotoforma

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