IGPizza د شرکت پیژندنه by Emanuele Grittini & Giuseppe Liuzzo

IGPizza د شرکت پیژندنه by Emanuele Grittini & Giuseppe Liuzzo is a highly esteemed winner of the very prestigious 2018 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2018

IGPizza د شرکت پیژندنه

by Emanuele Grittini & Giuseppe Liuzzo

Client: IGPizza

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

10,895

Verified Award Winner

Verify Award Status for #65396

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About IGPizza د شرکت پیژندنه

IGPizza یو شرکتي پیژندنه ده چې د پیزې د وړتللو یوې تجارتي نښې لپاره جوړه شوې ده. دا پیژندنه پر هغو نمونو باندې بنسټ لري چې د پیزې په بڼو کې لیدل کیږي، او دا نمونې هغه بڼې جوړوي چې د شرکت په موادو او د پلورنځي ترتیب کې کارول کیږي. د خندا کوونکې پیزې یو کرکټر چې غځول شوې ژبه لري، تجارتي نښې ته یو ملګروال غږ ورکوي. د پیزې بسته بندي د فلیکسوګرافي (flexography) په چاپي طریقه چاپیږي، پداسې حال کې چې د مینو پمفلټ د پینتون (Pantone) رنګونو په واسطه د سکرین چاپ له لارې چاپ کیږي. د بسته بندۍ ګرافیکونه هم تبلیغاتي متنونه او د امر ورکولو معلومات لري. دا پیژندنه د پیرودونکي سره په ګډه پلاننګ (مشارکتي پلان جوړونې) له لارې رامنځته شوې ده.

The Recognition

About the د اوسپنې A' Design Award جایزه

IGPizza د شرکت پیژندنه د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له IGPizza د شرکت پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. IGPizza د شرکت پیژندنه د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Dimensions & Packaging: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Tags: Friendly, pizza, food, colorful, funny
Production Technology: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Design Challenge: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Research: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inspiration: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Project Duration: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Team Members: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo