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Niannujiao Jiaoding Flagship Store اصلي دنده: مخکښ پلورنځی by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store اصلي دنده: مخکښ پلورنځی by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 د اوسپنې A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.


اوسپنهدننۍ ډیزاین· 2019

Niannujiao Jiaoding Flagship Store اصلي دنده: مخکښ پلورنځی

by Tomohiro Katsuki - Prism Design

Client: Prism Design

د اوسپنې A' Design Award جایزه Winner in دننۍ ډیزاین Category

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Colors

The Design

About Niannujiao Jiaoding Flagship Store اصلي دنده: مخکښ پلورنځی

د کتاب متن: نيان‌نوجياو جياوډينګ مخکښ پلورنځی په بيجينګ، چين کې د خرڅلاو دننه‌يي ډيزاين دی چې د ښځو دوه فيشن برانډونه په 180 مربع مترو کې يوځای شامل کوي. د ډيزاين مفهوم متوازن غيرجانبداره دی. سټايل، رنګ، تګ راتګ (circulation)، دنده او د محصولاتو لړۍ متوازن شوي دي ترڅو هر برانډ خپل ځانګړی کرکټر وساتي. نيان‌نوجياو ښکلی او روښانه دی، پداسې حال کې چې جياوډينګ عصري، ساده او فيشني دی. موادو کې خړ سليټ ټايل، برونزي فولادي پوښښ، روښانه اييينه، سپين او ګلابي رنګ، د لرګي پاڼه، پارچه او مصنوعي ترازو شامل دي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Niannujiao Jiaoding Flagship Store اصلي دنده: مخکښ پلورنځی د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Niannujiao Jiaoding Flagship Store اصلي دنده: مخکښ پلورنځی څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Niannujiao Jiaoding Flagship Store اصلي دنده: مخکښ پلورنځی د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging
Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT(White & PINK),PVC Wood sheet,Fabric (2type PINK COLOR),Artificial terrazzo /
Tags
NEUTRAL,Balance,Boutique,
Production Technology
We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge
we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research
We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration
Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration
The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow
The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members
Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits
Photographer:Katsumi Hirabayashi

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