Feel The Vineyard د نندارتون ډیزاین by Kelvin Chan

Feel The Vineyard د نندارتون ډیزاین by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د محفل او پېښې ډیزاین Competition Category.

برونزپېښه· 2020

Feel The Vineyard د نندارتون ډیزاین

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

د برونز A' Design Award جایزه Winner in پېښه Category

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The Design

About Feel The Vineyard د نندارتون ډیزاین

انځورونه: "Feel the Vineyard" د هانګ کانګ لپاره د شراب او الکولي مشروباتو د سوداګریزې نندارې لپاره جوړ شوی د نندارتون ډیزاین دی. دغه ترتیب اته سوه دیرش او درې مربع متره ساحه پوښي او د 255 شراب برانډونو لپاره غرفې لري. موضوع د یو شرابخانې (وائنري) ده. لرګی، واښه او فلز اصلي موادو دي. د لرګیو نقشونه د دودیزو بشکو (بارلونو) یادونه کوي، پداسې حال کې چې واښه د انګورو باغ ښیي. د فلزي تارونو کابینې د نندارې واحدونو لپاره غوره شوې چې ځای خوندي کړي او د لچکه ترتیباتو اجازه ورکړي. د بوی دیوال د آسټرالیا د شرابونو بیلابیل خوندونه وړاندې کوي، او د شراب بار یو آرامه د خوند کولو ساحه وړاندې کوي.

The Recognition

About the د برونز A' Design Award جایزه

Feel The Vineyard د نندارتون ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Feel The Vineyard د نندارتون ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Feel The Vineyard د نندارتون ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council