Yan Natural Juice د بوتل بسته بندي د Backbone Branding لخوا د خورا باوقاره 2020 د پلاټینیم A' Design Award جایزه په د بستهبندۍ ډیزاین سیالۍ کټګوري کې یو ډیر ارزښتمن ګټونکی دی.
پلاټینیمبستهبندي· 2020
Yan Natural Juice د بوتل بسته بندي
د Backbone Branding لخوا
پیرودونکی: Backbone Branding
په بستهبندي کټګوري کې د د پلاټینیم A' Design Award جایزه ګټونکی
تایید شوی د جایزې ګټونکی
د #86906 لپاره د جایزې حالت تایید کړئډیزاین
د Yan Natural Juice د بوتل بسته بندي په اړه
د بوتل ډیزاین د طبیعت او د بایومیمیکري اصولو څخه الهام اخیستی و په ځانګړي توګه د مڼې په شکل. دا د دې لپاره و چې دننه د محصول عضوي کیفیت وښیې. دا اناتومي د تکمیلي شکلونو پایله لري کوم چې کله چې په الماریو کې یا د ترانسپورت پرمهال یو بل سره ځای په ځای کیږي د ځای خوندي کولو ته اجازه ورکوي. د برانډ نوم د سټایل شوي خطاطۍ سره په لیبل کې لیکل شوی. دا خطاطی د پتلی واښو رنګ او بڼه د طبیعت لپاره د سر په توګه راڅرګندوی.
پیژندنه
د د پلاټینیم A' Design Award جایزه په اړه
Yan Natural Juice د بوتل بسته بندي د پلاټینیم A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې په رښتیا استثنايي، ظریف او ښکلو ډیزاینونو ته ورکول کېږي. د پلاټینیم ګټونکي د جوړښت معجزې دي، د فکري خلاقیت د حدودو شاهدان دي، او د خپلو ډیزاینرانو بې ساري مسلکي والی او نبوغ ښيي. له دې ډیزاینونو څخه تمه کېږي چې تر ټولو مشهور کارونه وي چې د یو دور ښکلا ټاکي، د ټولنې هوساینې ته مرسته کوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Yan Natural Juice د بوتل بسته بندي د عالي والي له معمول پورته کچه ښيي او د خپلو ګټورو او ارزښتناکو ځانګړتیاوو له لارې نړۍ په بې شکه یو ښه ځای ګرځوي. Yan Natural Juice د بوتل بسته بندي د پلاټینیم A' Design Award جایزې ګټونکی کار دی چې هیلې ویښوي، الهام ورکوي، هیجاني کوي، خوشاله کوي او لویه خوښي زېږوي.
د ډیزاین تر شا
خبري کټ
اعتبارونه، د ټیم غړي او تخنیکي توضیحات چې د ډیزاینر لخوا وړاندې شوي.
- ځانګړي ځانګړتیاوې
- The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
- ابعاد او بسته بندي
- Width 70mm x Depth 85mm x Height 265 mm
- ټاګونه
- natural juice, packaging design, biomimicry, organic,
- د تولید ټیکنالوژي
- A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
- د ډیزاین ننګونه
- Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.
The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand. - څیړنه
- Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
- الهام
- The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
- د پروژې موده
- January to May 2017 in Yerevan Armenia
- د عملیاتو بهیر
- We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
- د ټیم غړي
- Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan - د عکس اعتبار
- All photo credits to Backbone Branding
تبلیغ شوی
د Designers.org هاخوا سپړنه وکړئ
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نور وپلټئ
اړوند ډیزاینونه
د ورته کټګورۍ څخه نور جایزه ګټونکي ډیزاینونه وپلټئ، د شایستګۍ پر بنسټ ټاکل شوي.
