Yau Sik San د برانډ ډیزاین by 1983Asia is a highly esteemed winner of the very prestigious 2020 د اوسپنې A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

اوسپنهګرافیک· 2020

Yau Sik San د برانډ ډیزاین

by 1983Asia

Client: 1983Asia

د اوسپنې A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Yau Sik San د برانډ ډیزاین

یو سیک سان یو برانډینګ ډیزاین دی چې د ګوانګډونګ خواړو د یوه برانډ لپاره جوړ شوی دی. دا هویت د پخلنځي د خدای په شاوخوا کې جوړ شوی، چې دا کرکټر د پخوانیو چینایي عقایدو یوه شخصیت دی او له جامو، خوړو، بخت او اوږد عمر سره تړاو لري. د برانډ نوم لپاره د چینایي خطاطۍ کارول شوي دي ترڅو د ګوانګډونګ سیمه‌ییز خصوصیت څرګند شي. دودیز رنګ ترکیبونه د بصري انځور ملاتړ کوي. بسته‌بندي د ځانګړو کاغذي چاپ، UV، ګلدوزۍ، تعاملي چاپ او ګرم مهر ولو (hot stamping) په مرسته تولید شوې ده. موخه دا ده چې د خوړو کیفیت د یوې کلتوري کیسې له لارې وړاندې شي.

The Recognition

About the د اوسپنې A' Design Award جایزه

Yau Sik San د برانډ ډیزاین د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له Yau Sik San د برانډ ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. Yau Sik San د برانډ ډیزاین د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA