Diaoyutai دنده: د شرابو د بسته بندۍ ډیزاین by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2020
Diaoyutai دنده: د شرابو د بسته بندۍ ډیزاین
Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #87662The Design
About Diaoyutai دنده: د شرابو د بسته بندۍ ډیزاین
Diaoyutai د یو لوړ کیفیت لرونکي چینایي شراب لپاره جوړ شوی د بسته بندۍ ډیزاین دی. د اژدها نقش، چې په لرغوني چین کې یې د امپراتور تر ټولو لوړ انځور ښکاره کاوه، د اصلي زینتي عنصر په توګه کارول شوی دی. د بوتل سرپوښ په بډایه توګه تفصیلي دی، او د دې مربع بڼه د یشم د مهر یادونه کوي چې د امپراتورۍ ځواک سمبول و. بوتل پخپله ډېر ساده پاتې کیږي. د بډایه زینت او ساده سطحو ترمنځ توپیر یو باوقاره بصري انځور رامنځته کوي چې یو څرګند چینایي ځانګړتیا لري. بهرنۍ بکسه د بیا کارونې وړ کاغذ څخه جوړه شوې، او بوتل د دودیزو چینایي سیرامیک څخه جوړ شوی دی.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Diaoyutai دنده: د شرابو د بسته بندۍ ډیزاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Diaoyutai دنده: د شرابو د بسته بندۍ ډیزاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Diaoyutai دنده: د شرابو د بسته بندۍ ډیزاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Dimensions & Packaging
- Width 145mm x Depth 115mm x Height 285mm
- Tags
- liquor, package, wine, Spirits, beverage, Graphics
- Production Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Design Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Project Duration
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Operation Flow
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Team Members
- Designer：JIABO LU
Creative Director：KUN LUO - Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
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