East Side د ایټالوي کرافټ بیر by Roberto Terrinoni

East Side د ایټالوي کرافټ بیر by Roberto Terrinoni is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2020

East Side د ایټالوي کرافټ بیر

by Roberto Terrinoni

Client: Roberto Terrinoni

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

12,679

Verified Award Winner

Verify Award Status for #88185

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About East Side د ایټالوي کرافټ بیر

د مرکزي ایټالیا په کوچني ښار کې د اليس صنایعو بیره ، هر بیر یو کیسه لري ، هره کیسه د هغې په لیبل کې ویل کیږي. د ښکلا او هر اړخیز کیدو په څیر ، د کولاګ تخنیک اجازه ورکوي ځینې لید عناصر دننه کړي چې د محصول پیژندنه روښانه کوي ، لکه د نوم معنی ته راجع کول ، د بیر ټایپولوژی او د هغې اجزاو ته. د لوګو ډیزاین ، کوم چې د کارپوریټ پیژند نمایندګي کوي ، د ساده شکل پراساس دی. دا به د لیبلز مړه کټ او د هر بیر بیر سمبولیک سیسټم کې د دودیز کارولو سره بیا تولید شوې چې دواړه رنګارنګ او هرالډیک دي.

The Recognition

About the د برونز A' Design Award جایزه

East Side د ایټالوي کرافټ بیر د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له East Side د ایټالوي کرافټ بیر څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. East Side د ایټالوي کرافټ بیر اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimensions & Packaging: 8,5x9 cm
Tags: beer, collage, packaging, label, italy,
Production Technology: Paper, off-set print, screen printing polishing
Design Challenge: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Research: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Inspiration: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Project Duration: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Operation Flow: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Image Credits: video by east side brewing