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Go Training Institution برانډینګ by Seethink

Go Training Institution برانډینګ by Seethink is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.


برونزګرافیک· 2020

Go Training Institution برانډینګ

by Seethink

Client: Seethink

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Verified Award Winner

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Colors

The Design

About Go Training Institution برانډینګ

د ګو روزنیز موسسه یو بصري پیژندنې پروژه ده چې د هغه ښوونځي لپاره جوړه شوې چې د چینایي تختې لوبه "ګو" ښوونه کوي. دا پیژندنه له مثبتو او منفي بڼو څخه ګټه پورته کوي، چې دا یوه بصري نظریه ده او د "ګو" کلتور کې موندل شوي توازن سره تړاو لري. د دودیز مرکب او بڼکه سبک کرښه رسم د "ګو" لوبې کولو حرکت سره یوځای شوی. دودیز عناصر د معاصرو او ځوانو بڼو سره یوځای شوي ترڅو ماشومانو ته وړ وي. چاپ شوي توکي د نوم کارتونو، لیکنې کاغذ، او ښوونیزو کارتونو په ګډون، د ډیجیټل چاپ او لیزري نقاشۍ په مرسته تولید شوي دي. موخه دا ده چې د چینایي کلتور بصري ډول ته وده ورکړل شي.

The Recognition

About the د برونز A' Design Award جایزه

Go Training Institution برانډینګ د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Go Training Institution برانډینګ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Go Training Institution برانډینګ اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging
Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags
Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology
Digital printing, Laser engraving etc.
Design Challenge
Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research
Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration
1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration
The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow
The institution is a good place to see the achievement and feel the atmosphere.
Patents
There are no patents or copyrights in force at the moment.
Team Members
Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits
Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui,Illustrator/Wu Jiang

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