Macau Light Festival 2018 TVC ابتدايي دنده: تلویزیوني اعلان by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د فلم، ویډیو او انیمیشن ډیزاین Competition Category.
سپین زرفلم· 2020
Macau Light Festival 2018 TVC ابتدايي دنده: تلویزیوني اعلان
Client: Mirage Visuals
د سپینو زرو A' Design Award جایزه Winner in فلم Category
Verified Award Winner
Verify Award Status for #89403The Design
About Macau Light Festival 2018 TVC ابتدايي دنده: تلویزیوني اعلان
د ماکاو د رڼا فستیوال ۲۰۱۸ تلویزیوني اعلان یو ټلویزیوني اعلان دی چې د ښار د رڼا فستیوال د ترویج لپاره جوړ شوی. اعلان فستیوال د یوې زمانیزې سرنګ په توګه وړاندې کوي. د لومړي کس نظر لیدونکی د روښنایۍ تاسیساتو، درې اړخیزې پروژکشن نقشه کولو او متقابلو لوبو له لارې لارښوونه کوي. د خوړو، معمارۍ، کلتور او خلاقیت ځايي عناصر د انیمیشن دننه د تاسیساتي هنر په توګه ښودل شوي. ټول شاټونه په یوه کیسه بورډ کې پلان شوي او د فلمولو نه مخکې په درې اړخیز سافټویر کې د ډیمو حرکت په توګه ازمویل شوي. ژوندۍ عملي فوټیج، بصري ایفکټونه او حرکتي ګرافیک سره یوځای شوي.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Macau Light Festival 2018 TVC ابتدايي دنده: تلویزیوني اعلان د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Macau Light Festival 2018 TVC ابتدايي دنده: تلویزیوني اعلان څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Macau Light Festival 2018 TVC ابتدايي دنده: تلویزیوني اعلان یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Team Members
- Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang - Image Credits
- MIRAGE VISUALS All right reserved.
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