Capsules of Wonder د ننوتو دهلیز by Hong Kong Trade Development Council

Capsules of Wonder د ننوتو دهلیز by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د محفل او پېښې ډیزاین Competition Category.

برونزپېښه· 2020

Capsules of Wonder د ننوتو دهلیز

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

د برونز A' Design Award جایزه Winner in پېښه Category

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Colors

The Design

About Capsules of Wonder د ننوتو دهلیز

د حیرانتیا کپسولونه یو داسې تعارفي دهلیز دی چې د هانگ کانگ د ساعتونو د نندارتون لپاره ډیزاین شوی. دا 1800 مربع مترنه ډیره فضا لیدونکو ته دخوښ راغلاست وايي مخکې له دې چې دوی 140 نړیوالې د ساعتونو نښې (برانډونه) وپلټي. یو شپږ ضلعی دروازه چې په هغه کې LED سکرین نصب دی، لیدونکي 45 متره اوږده او 6 متره لوړ دهلیز ته رهبري کوي. یوه پرانیستې خونه شتون لري چې د محصولاتو د نندارې، سیمینارونو او رسمي غونډو لپاره یو سټیج پکې ځای پرځای شوی دی. څلور شپږ ضلعي دروازې هغو موضوعیو سیمو ته خلاصیږي چې د "آرکټیک پناه ځای"، "اکوا پوډ"، "بوټانیک لابراتوار" او "د وخت رصدخانه" په نومونو یادیږي. دیوالونه د بیا کارونې وړ د الومینیم سیسټمونو په مرسته جوړ شوي دي چې د غزول شویو ویني پرنټونو په مرسته پوښل شوي دي.

The Recognition

About the د برونز A' Design Award جایزه

Capsules of Wonder د ننوتو دهلیز د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Capsules of Wonder د ننوتو دهلیز څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Capsules of Wonder د ننوتو دهلیز اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Dimensions & Packaging: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Tags: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Production Technology: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Design Challenge: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Research: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Inspiration: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.