The Passion of the Card Leadlight Series د ځان ترویج by Rebecca Burt

The Passion of the Card Leadlight Series د ځان ترویج by Rebecca Burt is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2020

The Passion of the Card Leadlight Series د ځان ترویج

by Rebecca Burt

Client: Flexicon

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About The Passion of the Card Leadlight Series د ځان ترویج

د شیشې شیشې کړکۍ ښکلې دي کله چې د لمر لخوا backlit او هم د دې ډیزاین او چاپ کولو پروسې ښودلو لپاره ځانګړې لاره. دا سوداګریز کارتونه په حقیقت کې لاس جوړ شوي دي. د ورېښمو سکرین په روښانه پلاستيکي سټاک کې چاپ شوی او بیا په یو وخت کې یو رنګ وچوي. پاکې ساحې د رنګ په توګه چلول کیږي ترڅو د سټاک مکمل ډیزاین پوتانسیال خلاص کړي. یو پیریلیسینټ مهر او UV overgloss پروسه بشپړوي او پیچلي تاثیرات رامینځته کوي. ډیزاین واقعیا ژوند ته راځي کله چې کارتونه یوې کړکۍ ته ساتل کیږي.

The Recognition

About the د برونز A' Design Award جایزه

The Passion of the Card Leadlight Series د ځان ترویج د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له The Passion of the Card Leadlight Series د ځان ترویج څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. The Passion of the Card Leadlight Series د ځان ترویج اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimensions & Packaging: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Tags: Brand Identity, Business Card, Screenprinting, Graphic Design
Production Technology: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Design Challenge: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Research: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiration: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Project Duration: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operation Flow: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Team Members: Evan Reiman.
Image Credits: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography