Borboleta لومړنۍ دنده: د برانډ سیسټم by Juan Eugenio Mallo Camera is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
سپین زرګرافیک· 2020
Borboleta لومړنۍ دنده: د برانډ سیسټم
Client: Balko Argentina S.a
د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category
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The Design
About Borboleta لومړنۍ دنده: د برانډ سیسټم
Borboleta د برازیل په هغه دوو د تېلو د ډکولو تم ځایونو (ګاز سټیشن) شبکو لپاره جوړ شوی برانډ سیسټم دی چې د یوه بادار ډلې پورې اړه لري. ډیسلوب (Dislub) په شمال ختیځ کې فعالیت کوي او اکوادور (Equador) په شمال کې فعالیت کوي، او دواړه شبکې خپل نومونه ساتي. د تیتلۍ په بڼه یو ګډ سمبول دواړه برانډونه سره تړي. تیتلۍ بدلون او نوي کیدو ته اشاره کوي، او د هغې خطونه هم د برازیل د خاورې بڼه راپه یادوي. درې رنګونه کارول شوي دي، یو د هرې کمپنۍ لپاره او دریم رنګ د دوی د یووالي لپاره. لوګو د ماډل پر بنسټ ولاړ ګریډ باندې جوړ شوی دی.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Borboleta لومړنۍ دنده: د برانډ سیسټم د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Borboleta لومړنۍ دنده: د برانډ سیسټم څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Borboleta لومړنۍ دنده: د برانډ سیسټم یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Dimensions & Packaging
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Tags
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- Production Technology
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Design Challenge
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Research
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Inspiration
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Project Duration
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Operation Flow
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Team Members
- Juan Eugenio Mallo Camera
Diego Adrián Beas
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