Coreintive لومړنۍ دنده: کارپوریټ پیژندنه by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
سپین زرګرافیک· 2020
Coreintive لومړنۍ دنده: کارپوریټ پیژندنه
Client: Coreintive
د سپینو زرو A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #91595The Design
About Coreintive لومړنۍ دنده: کارپوریټ پیژندنه
Coreintive د یوې ډیزاین اېجنسۍ لپاره جوړ شوی د کارپوریټ پیژندنې ډیزاین دی. دا نوم د Core in Creative لنډون دی. په ورډمارک کې، وروستی توری E انعکاس شوی او د لومړي توري C سره یوځای شوی ترڅو د بریکټ بڼه جوړه کړي. د بریکټ دننه یوه دایره ایښودل شوې ترڅو هغه اصلي برخه وښیي چې دننه ساتل شوې. دایره داسې ارزښتونو ته اشاره کوي لکه امکان، بېسارېتوب، پراختیا وړتیا او یوځای کیدنه. دا پیژندنه د C، O او E تورو پر بنسټ په درېو موټیف ژبو ولاړه ده. دا پروژه د کوریا په جمهوریت کې بشپړه شوه.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Coreintive لومړنۍ دنده: کارپوریټ پیژندنه د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Coreintive لومړنۍ دنده: کارپوریټ پیژندنه څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Coreintive لومړنۍ دنده: کارپوریټ پیژندنه یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
- Dimensions & Packaging
- Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O - Tags
- Core, Value, Communication, Creative, Branding, Identity
- Production Technology
- We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
- Design Challenge
- We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
- Research
- To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc. - Inspiration
- Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
- Project Duration
- The project started in April 2017 and finished in August 2018 in Republic of Korea.
- Operation Flow
- Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
- Team Members
- Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim
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