Nudus ناشته خواړه by Angela Spindler is a highly esteemed winner of the very prestigious 2020 د سرو زرو A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

سره زربسته‌بندي· 2020

Nudus ناشته خواړه

by Angela Spindler

Client: Depot Creative

د سرو زرو A' Design Award جایزه Winner in بسته‌بندي Category

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Colors

The Design

About Nudus ناشته خواړه

د سټارټ اپ شرکت لپاره بسته بندي د دې صحي میوو او سبزیجاتو چپس ښکاره کوي د نیکمرغۍ فلسفه او خوندور طنز. د دوی توپیر دا دی چې دوی د میوو او سبزیجاتو له ټوټو څخه جوړ شوي، په هوا کې وچ شوي، پرته له دې چې هیڅ شی نه وي اضافه شوي - له همدې امله "ننګري" مفهوم. که څه هم تور د صحي ناستو بازار لپاره یو زړور او غیر دودیز انتخاب دی، ادارې دا د محصول متحرکیت ښودلو لپاره غوره کړی او اضافي شیلف یې ورکوي. عکاسي د هوا له وچولو دمخه او وروسته محصول اخلي او څرګندوي چې میوه د طبیعت په څیر ښه ده.

The Recognition

About the د سرو زرو A' Design Award جایزه

Nudus ناشته خواړه د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Nudus ناشته خواړه څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Nudus ناشته خواړه د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis