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Hch د فیشن بوتیک داخلي ډیزاین by SpActrum

Hch د فیشن بوتیک داخلي ډیزاین by SpActrum is a highly esteemed winner of the very prestigious 2021 د سپینو زرو A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.


سپین زردننۍ ډیزاین· 2021

Hch د فیشن بوتیک داخلي ډیزاین

by SpActrum

Client: SpActrum

د سپینو زرو A' Design Award جایزه Winner in دننۍ ډیزاین Category

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The Design

About Hch د فیشن بوتیک داخلي ډیزاین

HCH یو فیشن بوتیک دی چې په یوه عصري سوداګریزه مرکز کې موقعیت لري. ډیزاین د متناظر ستنیز تالار څخه الهام اخلي، کوم چې د یوه کلاسیک بازیلیکا نقشه رایادوي. له همدې امله داخلي فضا له سوداګریز حالت څخه مقدس حالت ته اوړي. ترتیب همدارنګه د لرغوني یوناني معبدونو او د اکروپولیس د بصري محورونو پر اصولو ولاړ دی. درې ګلابي پلونه داسې تنظیم شوي چې یو بل ته اشاره کوي او لیدونکي د ژورې فضا له لارې لارښوونه کوي. مانیکن‌ونه کولی شي د پلونو په سطحو کې په سوریو کې ننوځي تر څو یو رن‌وی جوړ کړي. د شیشه‌ای الیافو پیاوړی شوی کانکریټ، تیرازو او فولاد پکې کارول شوي دي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Hch د فیشن بوتیک داخلي ډیزاین د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Hch د فیشن بوتیک داخلي ډیزاین څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Hch د فیشن بوتیک داخلي ډیزاین یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging
700 sqm
Tags
Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology
GRC, Terrazzo, Steel,
Design Challenge
The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research
This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration
The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration
Design: 2017-2018
Construction Completed: 2019
Team Members
Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits
Hanqi LI, Zefeng ZHANG

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