Heytea Lab Shenzhen OCT Harbor د پرچون داخلي ډیزاین by Uno Chan is a highly esteemed winner of the very prestigious 2020 د سرو زرو A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
سره زردننۍ ډیزاین· 2020
Heytea Lab Shenzhen OCT Harbor د پرچون داخلي ډیزاین
by Uno Chan
Client: TOMO Interior Design Firm
د سرو زرو A' Design Award جایزه Winner in دننۍ ډیزاین Category
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The Design
About Heytea Lab Shenzhen OCT Harbor د پرچون داخلي ډیزاین
هیټي لیب شینزین OCT هاربر د چای برانډ د فلیګ شپ پلورنځي لپاره د پرچون داخلي ډیزاین دی. دا فضا ۱۳۰۰ مربع متره پوښي او په پنځو موضوعي لابراتوارونو ویشل شوې ده. شاوخوا لابراتوار، د یخ جوړولو لابراتوار، د خوږو لابراتوار او د انځورګرۍ لابراتوار په لومړي پوړ کې ځای پر ځای شوي، او د چای ګیک لابراتوار په دویم پوړ کې موقعیت لري. یو هندسي زینه دواړه پوړونه سره نښلوي او د داخلي فضا بصري مرکز جوړوي. پټه شوي څراغونه او د رڼا فلمونه په چت او فلزي جالیو کې ځای پر ځای شوي دي. په اړخیزو دیوالونو کې د المونیمو فوم پاڼې د ساتن برش شوي فلز سره توپیر رامنځته کوي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Heytea Lab Shenzhen OCT Harbor د پرچون داخلي ډیزاین د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Heytea Lab Shenzhen OCT Harbor د پرچون داخلي ډیزاین څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Heytea Lab Shenzhen OCT Harbor د پرچون داخلي ډیزاین د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
- Dimensions & Packaging
- The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
- Tags
- Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
- Production Technology
- The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
- Design Challenge
- The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
- Research
- Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
- Inspiration
- Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
- Operation Flow
- The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
- Patents
- Copyrights belong to Uno Chan, 2019.
- Team Members
- Uno Chan
Fei Xiao - Image Credits
- Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.
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