Pass On د عکاسۍ لړۍ by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د عکاسۍ او د عکس تغییر ډیزاین Competition Category.

برونزعکاسي· 2020

Pass On د عکاسۍ لړۍ

by Eduardo Dulla

Client: Eduardo Dulla

د برونز A' Design Award جایزه Winner in عکاسي Category

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Colors

The Design

About Pass On د عکاسۍ لړۍ

دا ورکړه (Pass On) یوه عکاسۍ لړۍ ده چې د یوې بوتلې دننه ساتل شوي پیغام په انځور باندې جوړه شوې ده. هره انځور د یوه واحد کلمې لکه هیله یا ورورولۍ نه الهام اخلي، او دغه کلمه د خپل معنی یا د یوه ریښتیني پیښې له لارې انځوروي. په هر انځور کې یو شان درې عناصر — یو پیغام، یوه بوتله او اوبه — راښکاره کیږي، خو هر موضوع په بېل ډول ترتیب شوی دی. د دې انځورونو لپاره ځانګړي صحنې، ځانګړي اکواریمونه (د اوبو زانګوونکي) او ځانګړي میکانیزمونه جوړ شوي وو. دیجیټل انځورونه د مداخلې (interference) او د انځور ادغام (image fusion) میتودونو ترکیب کوي، او د انک جیټ چاپ له لارې په کاټن کاغذ چاپ شوي دي.

The Recognition

About the د برونز A' Design Award جایزه

Pass On د عکاسۍ لړۍ د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Pass On د عکاسۍ لړۍ څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Pass On د عکاسۍ لړۍ اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Patents: all rights reserved Eduardo Dulla
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla