W Atlanta Midtown د هوټل داخلي ډیزاین by Virserius Studio is a highly esteemed winner of the very prestigious 2020 د اوسپنې A' Design Award جایزه in د مېلمستیا، تفریح، سفر او سیاحت ډیزاین Competition Category.
اوسپنهمېلمستیا· 2020
W Atlanta Midtown د هوټل داخلي ډیزاین
Client: Virserius Studio
د اوسپنې A' Design Award جایزه Winner in مېلمستیا Category
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- Verified Award Winner
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The Design
About W Atlanta Midtown د هوټل داخلي ډیزاین
د W اتلانتا مېډټاون د متحده ایالاتو د جورجیا ایالت په اتلانتا ښار کې د هوټل د دهلیز (لابي) او بار داخلي ډیزاین دی. دا ډیزاین د یو خیالي کرکټر، آرتر، د ملکیت او پټ باغ پر بنسټ جوړ شوی دی، چې د نړۍ په پراخو سفرونو کې هنري اثار او شیان راټولوي. دهلیز او بار شاوخوا ۹۲۹ مربع مترونه پوښي. ځانګړي جوړ شوي فرنیچر، فرش، هنري اثار او ډیجیټل دیوالي پوښښونه یو ناستکی (لیونج) او یو نباتي باغ رامنځته کوي. یوه خونه (Den) د "زر او یوه شپه" افسانوي کیسو ته اشاره کوي او په هغې کې د چت رنګ شوی هنر شامل دی. پوړ په پوړ تراسونه چې د تیاتر ډول ناستې لري، د کار، خبرو اترو یا شخصي غونډو لپاره ملاتړ کوي.
The Recognition
About the د اوسپنې A' Design Award جایزه
W Atlanta Midtown د هوټل داخلي ډیزاین د اوسپنې A' Design Award جایزې ګټونکی دی، یوه ویاړلې پېژندنه چې ښو ډیزاینونو ته ورکول کېږي چې هغه مسلکي او صنعتي اړتیاوې پوره کوي چې له ښه ډیزاین شویو جوړښتونو څخه تمه کېږي. د اوسپنې ګټونکي د خپلو جوړوونکو لویه مهارت، لوړه تخصص، کارپوهانه پوهه او خلاقي وړتیا ښيي. له W Atlanta Midtown د هوټل داخلي ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران جوړښت وي چې عملي او نوښتګر دی. دا د اوسپنې A' Design Award جایزې ګټونکی ډیزاین د صنعت غوره کړنلارې یو ځای کوي او وړ تخنیکي ځانګړتیاوې لري چې له پوهې او استعداد سره تړلي دي. W Atlanta Midtown د هوټل داخلي ډیزاین د خپل دقت له امله درناوی کېږي او د ژوند د کیفیت داسې ښه والی وړاندې کولو لپاره ډیزاین شوی چې نړۍ یو ښه ځای ګرځولو کې مرسته کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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