Hailuo د هېډفون بستهبندي by Xiaomi is a highly esteemed winner of the very prestigious 2020 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2020
Hailuo د هېډفون بستهبندي
by Xiaomi
Client: Xiaomi
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #98591The Design
About Hailuo د هېډفون بستهبندي
هایلو د غوږ دننه هېډفون لپاره جوړ شوی د بستهبندۍ ډیزاین دی. د محصول د انځور د ښودلو پر ځای، بستهبندي د یوه پرې شوي ناټیلوس صدف انځور وړاندې کوي چې هېډفون یې د مارپیچي تشې دننه ایښودل شوی دی. د صدف مارپیچي بڼه د غږ له انعکاس سره تړلې ده. ټول انځور په سطحه باندې برجسته (ایمبوس) شوی دی ترڅو ناټیلوس ته ریښتینی احساس ورکړي. سپینه زرین کاغذ د تور رنګ سره بستهبندۍ ته یو نرم ځلا ورکوي چې پرمختللې ټکنالوژي په ګوته کوي. راایستل کېدونکی بکس دوه پوړونه لري، نو هېډفون او د هغه مزي لومړی لیدل کېږي او اضافي توکي یې لاندې پراته وي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Hailuo د هېډفون بستهبندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Hailuo د هېډفون بستهبندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Hailuo د هېډفون بستهبندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
- Dimensions & Packaging
- Package size(L x W x H):210 x 135 x 58mm
- Tags
- Headphone, shell, black, packaging, technology
- Production Technology
- The packaging uses emboss on the image. It also uses silver paper with black ink.
- Design Challenge
- Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
- Research
- Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
- Inspiration
- A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
- Project Duration
- December 2019 Beijing and finished in February in Beijing, China.
- Operation Flow
- To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
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