Mi Watch Li Bai اصلي دنده: د سمارټ ساعت بسته بندي by Xiaomi is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سپین زربستهبندي· 2020
Mi Watch Li Bai اصلي دنده: د سمارټ ساعت بسته بندي
by Xiaomi
Client: Xiaomi
د سپینو زرو A' Design Award جایزه Winner in بستهبندي Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai اصلي دنده: د سمارټ ساعت بسته بندي
د می واچ لي بای د یو سمارټ ساعت لپاره ډیزاین شوې بسته بندي ده. بکس د کاغذ څخه جوړ شوی او د کاغذ د پلپ یوه ترې (طبق) ساتي، نو هیڅ پلاستیک نه دی کارول شوی. د بسته بندۍ د ډایل په ساحه کې یو درې اړخیز هولوګرام کارول شوی دی. کله چې بکس له بیلابیلو زاویو څخه ولیدل شي، د اوبو څپې داسې ښکاري چې بهیږي. اغوستل شوی چاپ او یو ځانګړی رنګ د ډایل او تسمې بڼه او جوړښت بیا رامنځته کوي. ساعت د ترې (طبق) د یوې جګې برخې پر سر ولاړ وي پرځای د دې چې په یو ژورتیا کې وي، نو ساعت داسې ښکاري لکه چې پورته ولاړ وي. بسته بندي ۲۹۵ په ۷۹ په ۴۹ ملي مترو اندازه لري.
The Recognition
About the د سپینو زرو A' Design Award جایزه
Mi Watch Li Bai اصلي دنده: د سمارټ ساعت بسته بندي د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Mi Watch Li Bai اصلي دنده: د سمارټ ساعت بسته بندي څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Mi Watch Li Bai اصلي دنده: د سمارټ ساعت بسته بندي یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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