Korea Sport Coach Federation نښه او لید لید by Yena Choi and Jinha Seo

Korea Sport Coach Federation نښه او لید لید by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2020

Korea Sport Coach Federation نښه او لید لید

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About Korea Sport Coach Federation نښه او لید لید

KSCF د کوریا د سپورټ څانګه ده چې د سپورت اړوند کارپوهان راټولوي په شمول د ملي او فعالو پخوانیو لوبغاړو ، روزونکو ، او د سپورت ټیم مالکان. د زړه لوګو د XY محور څخه اخیستل شوی ، کوم چې د لوبغاړو حوصلې او اډرینالین استازیتوب کوي ، د دوی ټیمونو لپاره د کوچ وقف او مینه او د سپورت سره عمومي مینه. د زړه علامت (لوگو) څلور معماګانې لري: غوږ ، تیر ، پښه او زړه. غوږ د اوریدو سمبول کوي ، تیر د هدف او لوریو سمبول دی ، پښه د وړتیا سمبول دی ، او زړه د جذابیت سمبول دی.

The Recognition

About the د برونز A' Design Award جایزه

Korea Sport Coach Federation نښه او لید لید د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Korea Sport Coach Federation نښه او لید لید څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Korea Sport Coach Federation نښه او لید لید اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team