Mixed Reality اصلي دنده: هولوګرافیک تاسیسات by Aleksandr Volkov

Mixed Reality اصلي دنده: هولوګرافیک تاسیسات by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 د سپینو زرو A' Design Award جایزه in د محفل او پېښې ډیزاین Competition Category.

سپین زرپېښه· 2020

Mixed Reality اصلي دنده: هولوګرافیک تاسیسات

by Aleksandr Volkov

Client: Economiton

د سپینو زرو A' Design Award جایزه Winner in پېښه Category

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The Design

About Mixed Reality اصلي دنده: هولوګرافیک تاسیسات

د ګډ حقیقت یو تعاملي هولوګرافیک تاسیسات دی چې د ماسکو ښار د انرژۍ ستراتیژۍ په اړه د نندارتون سټینډ لپاره جوړ شوی. دا تاسیسات د پیپر ګوسټ (Pepper's Ghost) اصولو پر بنسټ ولاړ دی، چې د اضافي پرتونو سره پراخ شوی. یو LED شاليد دیوال، درې فرشي پروجیکټرونه او د چت پورې نصب شوي LED رڼاوې د هولوګرافیک فویل، هنداره او غږ سره یوځای کار کوي. متحرکه رڼا او سیوري پروجکټ شویو څیزونو ته د شتون یو قوي احساس ورکوي. لیدونکي په لمس صفحه کې یو موضوع غوره کوي او ګوري چې څنګه شکلونه او ګرافونه په هوا کې څرګندیږي او له منځه ځي.

The Recognition

About the د سپینو زرو A' Design Award جایزه

Mixed Reality اصلي دنده: هولوګرافیک تاسیسات د سپینو زرو A' Design Award جایزې ګټونکی دی، یوه غیرعادي ویاړلې پېژندنه چې لوړې درجې، ښکلو، لوړو او اغېزناکو ډیزاینونو ته ورکول کېږي. د سپینو زرو ګټونکي ډېر ځلانده او خورا خلاقي کارونه دي چې د خپلو ډیزاینرانو غوره مهارت، استعداد او ځیرکتیا ښيي. له Mixed Reality اصلي دنده: هولوګرافیک تاسیسات څخه تمه کېږي چې یو عالي، نمونه کار وي چې په پام وړ ډول مسلکي او په ژوروالي نوښتګر دی. دا د سپینو زرو A' Design Award جایزې ګټونکی ډیزاین یو ډېر د پام وړ او ستایل شوی اختراع دی چې ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Mixed Reality اصلي دنده: هولوګرافیک تاسیسات یو جوړښت دی چې پر هغه ډېر حسد کېږي، هیلې ویښوي، مثبت احساسات راوړي او حیرانتیا او تعجب راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.