The Mix Land د سترکوچر پلورنځی by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.
برونزدننۍ ډیزاین· 2020
The Mix Land د سترکوچر پلورنځی
by Yuan Lijun
Client: Xianxiang Design
د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land د سترکوچر پلورنځی
د مکس لینډ د چین هانگژو ښار کې د سترکوچر (streetwear) پلورنځی دی. د ډیزاین مفکوره د یوې لابراتوار له انځور څخه پیل کیږي او د کوچني کلتور (street culture) ځانګړتیاوې د دننه ښودنې برخې ته پلي کیږي. درې متحرکه هنري تنصیبات، چې د انرژي ایستنه، تراکم او تخریب میز نومیږي، غږ، لید او لمس یوځای کوي ترڅو یو متقابل تجربه رامنځته کړي. له حده زیاته زیرغونه نیلي رنګ، رنګینې کړکۍ او دروازې، او ډیجیټل سکرینونه د اصلي لید ټکي جوړوي. د ښودنې تنصیبات د پرانیستي ساحې دننه بیا تنظیم کیدی شي، پدې توګه پلورنځی د سوداګریزو او تجربوي اړتیاوو دواړو سره سمون خوري.
The Recognition
About the د برونز A' Design Award جایزه
The Mix Land د سترکوچر پلورنځی د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له The Mix Land د سترکوچر پلورنځی څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. The Mix Land د سترکوچر پلورنځی اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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