He obtained his certificate in geometry in 1984 at the institute for geometries "G. Quarenghi "in Bergamo. In October 1992 he graduated from the Faculty of Architecture of the Politecnico di Milano with an environmental…
01Could you please tell us a bit about your design background and education?
He obtained his certificate in geometry in 1984 at the institute for geometries "G. Quarenghi "in Bergamo. In October 1992 he graduated from the Faculty of Architecture of the Politecnico di Milano with an environmental design thesis entitled "La strada del freddo", followed by Professor Alessandro Ubertazzi, Professor Giuseppe Gambirasio and Architect Pierguido Bay
02What motivates you to design in general, why did you become a designer?
For the need of missing products on the market
03Did you choose to become a designer, or you were forced to become one?
I chose for personal taste
04What do you design, what type of designs do you wish to design more of?
The study deals with 360° Design: from pin to car
05What should young designers do to become a design legend like you?
Studying a lot, listening so much, apply yourself very much
06What distinguishes between a good designer and a great designer?
The opportunities
07What makes a good design a really good design, how do you evaluate good design?
With a good relationship between the realization capacity, the costs and the benefits
08What is the value of good design? Why should everyone invest in good design?
The value of a good design is the "added value", so something more than normal
09What would you design and who would you design for if you had the time?
Of everything
10What is the dream project you haven't yet had time to realize?
A children's play for all
11What is your secret recipe of success in design, what is your secret ingredient?
Persist, never give up
12Who are some other design masters and legends you get inspired from?
Zanuso, Branzi, Mari, Maldonado
13What is your greatest design, which aspects of that design makes you think it is great?
The vertical kitchen presented at the Milan Furniture Show, because the relationship with the customer was complex
14How could people improve themselves to be better designers, what did you do?
Studying a lot
15If you hadn't become a designer, what would you have done?
The architect
16How do you define design, what is design for you?
Study the product to solve a need
17Who helped you to reach these heights, who was your biggest supporter?
Myself, my professor, my mother
18What were the obstacles you faced before becoming a design master?
Comparison with companies, with who asked what I had done before
19How do you think designers should present their work?
With info-graphics
20What's your next design project, what should we expect from you in future?
An electric bicycle
21What's your ultimate goal as a designer?
To make new products in the industrial field, in the less-used areas
22How does design help create a better society?
Solving the problems of new needs
23What are you currently working on that you are especially excited about?
On the world of personal electrical transport
24Which design projects gave you the most satisfaction, why?
The waste bin because it was the first one. The helmet is the last one
25What would you like to see changed in design industry in the coming years?
I hope to see more research and experimentation
26Where do you think the design field is headed next?
On designing objects in total quality
27How long does it take you to finalize a design project?
From a few hours to full months: depends on the order
28When you have a new design project, where do you start?
From what I find in nature
29What is your life motto as a designer?
Turning difficultly into opportunities
30Do you think design sets the trends or trends set the designs?
I think it's a small part
31What is the role of technology when you design?
Very important. I would say the primary
32What kind of design software and equipment do you use in your work?
Solid thinking for 3D design
33What is the role of the color, materials and ambient in design?
I consider it the fourth dimension
34What do you wish people to ask about your design?
They know how to judge the right mix of costs and benefits
35Who is your ideal design partner? Do you believe in co-design?
Ideal are my employees, albeit external
36Which people you interacted had the most influence on your design?
People with various cultures and/or specializations
37Which books you read had the most effect on your design?
All of Branzi, Mari, Maldonado and Zanuso
38How did you develop your skills as a master designer?
Working hard and studying a lot
39How do you feel about all the awards and recognition you had, is it hard to be famous?
Yes a lot. It is very expensive in terms of energy
40What is your favorite color, place, food, season, thing and brand?
Blue, Italy, pasta, winter and bicycles Bianchi
41What makes your day great as a designer, how do you motivate yourself?
Every day a new thing to think, to refine
42When you were a little child, was it obvious that you would become a great designer?
I really liked building with Lego and Meccano
43What do you think about future; what do you see will happen in thousand years from now?
I see it evolves in only ten years now. Thousand is too far away
د ډیزاینر مرکه
38 پوښتنې
It is the curiosity that, as a child, has led me to understand how various arts have been built. My cultural activity and my undergraduate studies in industrial design have pushed me in the direction of my profession.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
It is the curiosity that, as a child, has led me to understand how various arts have been built. My cultural activity and my undergraduate studies in industrial design have pushed me in the direction of my profession.
02Can you tell us more about your company / design studio?
In 1994 establish the design firm “DISEGNO”, that will become, in 1997, the company Massimo Facchinetti designer by Prototipi s.a.s., being interested in industrial consultancy and realisation of projects in the field of design.
The study deals with 360° Design : from pin to car. Useful Design: pursue the Italian tradition to get utility in the product. Environmental design: pursue the integration between artefacts and context micro and macro environmental, using in the right way colors and materials. Design For All: always give the right consideration the final user, endorsing the positive aspects of the concept of customization, for a suitable product for all without distinction. Eco-friendly Design: decarbosination of the product / service, with the goal of the complete quality and of the energetic benefit in the global process.
03What is "design" for you?
The industrial product reproducible for everyone
04What kinds of works do you like designing most?
The development of complex objects
05What is your most favorite design, could you please tell more about it?
It's the design that solves a problem
06What was the first thing you designed for a company?
The waste bin "Synthesis" for Athena Urban Furniture
07What is your favorite material / platform / technology?
The use of modelable materials that can be accommodated in any form, by molding
08When do you feel the most creative?
When motivated by the end goal
09Which aspects of a design do you focus more during designing?
The form that can communicate the use, which can express what is the object
10What kind of emotions do you feel when you design?
The thrill of creating something new
11What kind of emotions do you feel when your designs are realized?
The greatest satisfaction is to see a project become reality
12What makes a design successful?
The awareness that products can really serve more than pleasure
13When judging a design as good or bad, which aspects do you consider first?
It must be first of all useful, be feasible and finally combine functionality and design
14From your point of view, what are the responsibilities of a designer for society and environment?
Responsibility to respect the environment. No, too easy ... I always say that I want to design in total quality
15How do you think the "design field" is evolving? What is the future of design?
Design for me is the modern evolution of what is already there
16When was your last exhibition and where was it? And when do you want to hold your next exhibition?
The last exhibition of my projects was held in the MACS 2013 exhibition, held in Milan, in the Tortona area
17Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
From nature! I think there is already everything in nature: we just have to recover it
18How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Easy style. Simplicity is the key to the product
19Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Italy. This leads to difficulties in understanding the value added to the companies
20How do you work with companies?
It is difficult to relate to our work and, therefore, to represent our competences
21What are your suggestions to companies for working with a designer? How can companies select a good designer?
To believe more in designers and their skills, to accept the challenge to the new
22Can you talk a little about your design process?
It's very simple: research, analysis, comparison, concept
23Can you describe a day in your life?
Home, work, sport, home
24Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
To believe in their ideas, after studying the subject very much
25From your perspective, what would you say are some positives and negatives of being a designer?
The positive side is that it is a good job. Negative: it's a little remunerated
26What is your "golden rule" in design?
Always insist. Change the difficultly into opportunities
27What skills are most important for a designer?
Culture in general. All
28Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
The most important is the handmade design. Then everything else
29Designing can sometimes be a really time consuming task, how do you manage your time?
I devote time to research and comparison
30How long does it take to design an object from beginning to end?
It ranges from a few hours to months: it depends on the product
31What is the most frequently asked question to you, as a designer?
That's a little cost
32What was your most important job experience?
The project of a vertical rotating kitchen, presents at the Salone del Mobile in Milan
33Who are some of your clients?
I have collaborated with international and national companies of the caliber of Ares, Athena, Biffi Luce, Clei, Elitable, Foppapedretti, Global radiatori, HMR Helmets, ICI caldaie, IdealLux, Rolfo, Martini Illuminazione
34What type of design work do you enjoy the most and why?
More generally everything
35What are your future plans? What is next for you?
Some developments in Car Design
36Do you work as a team, or do you develop your designs yourself?
Teamwork with office staff: Alessio, Andrea e Davide
37Do you have any works-in-progress being designed that you would like to talk about?
The design of electric bicycles
38How can people contact you?
By mail from the website or at the office
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