2020, Faraday Future, Architecture Design for R&D Center 2023, LEEDER, Logo Design 2024, Agiling, Logo Design
01Could you please tell us about your experience as a designer, artist, architect or creator?
2020, Faraday Future, Architecture Design for R&D Center
2023, LEEDER, Logo Design
2024, Agiling, Logo Design
02How did you become a designer?
I have worked in the automotive industry for more than 10 years and mastered the knowledge of automotive factory planning. I'm very interested in brand and product design. At the end of 2023, I founded "Agiling", with the company's vision of creating better human-machine interaction tools, and independently completed the design and development of the company's first product-the "Cyber Yoke" steering wheel.
03What are your priorities, technique and style when designing?
Attempting to find a balance between tradition and modernity, emotion and technology, art and industry
04Which emotions do you feel when designing?
tragic and stirring
05What particular aspects of your background shaped you as a designer?
Many people have an inner self isolation, which is related to their personality and experiences during childhood. From a young age, they long for attention and recognition, hoping that one day there will be a mysterious power that can excite a big bang in their inner universe. Our design philosophy is also based on this. Whether it is products or artworks, they can bring users or audiences a unique experience, that is, self recognition, and give customers the ability to personalize and showcase their own value.
06What is your growth path? What are your future plans? What is your dream design project?
Productize and commercialize my current designs
07What are your advices to designers who are at the beginning of their career?
Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.
08You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Be a responsible designer or engineer
09What is your day to day look like?
Working on a large sofa all day long.
10How do you keep up with latest design trends? To what extent do design trends matter?
Differentiate between usage scenarios and needs
11How do you know if a product or project is well designed? How do you define good design?
I haven’t formed a fixed style yet, but I believe that art can transcend time, and the design style of the old times can still be combined with modern technology.
12How do you decide if your design is ready?
Proving its feasibility, design that is detached from reality cannot be called design completion
13What is your biggest design work?
Architecture Design for R&D Center of Faraday Future
14Who is your favourite designer?
Jonathan Ive
15Would you tell us a bit about your lifestyle and culture?
China. Eastern ideology is conservative and introverted, but this does not mean that traditional art cannot evolve. Note that I am talking about the evolution of Chinese culture itself rather than its integration with modern Western art. Chinese native art has its own unique charm, and I love it, but I am not sure that passion alone can help evolve a culture.
16Would you tell us more about your work culture and business philosophy?
Agile Interaction
Art & Innovation
Affection & Intelligence
Assure & Intrust
17What are your philanthropic contributions to society as a designer, artist and architect?
After my work was released, it was imitated for free by peers
18What positive experiences you had when you attend the A' Design Award?
I am very happy that my work has received international recognition for the first time
To create a product that balances aesthetics and practicality. The inspiration for using color gradient fabrics comes from the paintings of Van Gogh.
01What is the main principle, idea and inspiration behind your design?
To create a product that balances aesthetics and practicality. The inspiration for using color gradient fabrics comes from the paintings of Van Gogh.
02What has been your main focus in designing this work? Especially what did you want to achieve?
The traditional circular steering wheel allows both hands to move freely, it‘s easy to get the hands mixed up after turning and returning, while a half-spoke steering wheel can cause the other hand to grab the air when turning and turning back, so we aimed to build a steering wheel that avoids both problems.
03What are your future plans for this award winning design?
Develop more car models from this.
04How long did it take you to design this particular concept?
one month
05Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
I decided to pursuit an inspiration.
06Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
We Agiling has already launched the production of Cyber Yoke, but we also plan to sell or lease the production rights.
07What made you design this particular type of work?
I originally worked in the automotive industry.
08Where there any other designs and/or designers that helped the influence the design of your work?
Yes, Van Gogh
09Who is the target customer for his design?
Tesla owners
10What sets this design apart from other similar or resembling concepts?
Compare with half-spoke steering wheels: 1. Refuse "grab the air"; 2. Reduce "block screen"; 3. Refuse "block the leg".
11How did you come up with the name for this design? What does it mean?
It's not Cyber, nor Yoke,
It's CyberYoke.
12Which design tools did you use when you were working on this project?
Using NX to create design models and then using resin 3D printing to verify feasibility.
13What is the most unique aspect of your design?
Create a steering wheel that combines the advantages of circular steering wheel and half-spoke steering wheel. The unique wheel rim shape of Oval Rectangle highlights a strong sense of technology and futurism, and the design of different materials and colors on the double rings of inner and outer reflects a special sense of layering. The application of particular material-color gradient fabrics provides more personalized choices.
14Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
Developed in Collaboration with CAS (Chinese Academy of Sciences).
Designed by Agiling, model made by CAS.
15What is the role of technology in this particular design?
The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times.
16Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
The surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.
17What are some of the challenges you faced during the design/realization of your concept?
Using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase.
18How did you decide to submit your design to an international design competition?
Just take a chance
19What did you learn or how did you improve yourself during the designing of this work?
For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.
د ډیزاین افسانه مرکه
37 پوښتنې
2020, Faraday Future, Architecture Design for R&D Center 2023, LEEDER, Logo Design 2024, Agiling, Logo Design
01Could you please tell us a bit about your design background and education?
2020, Faraday Future, Architecture Design for R&D Center
2023, LEEDER, Logo Design
2024, Agiling, Logo Design
02What motivates you to design in general, why did you become a designer?
Many people have an inner self isolation, which is related to their personality and experiences during childhood. From a young age, they long for attention and recognition, hoping that one day there will be a mysterious power that can excite a big bang in their inner universe. Our design philosophy is also based on this. Whether it is products or artworks, they can bring users or audiences a unique experience, that is, self recognition, and give customers the ability to personalize and showcase their own value.
03Did you choose to become a designer, or you were forced to become one?
choose to become a designer
04What do you design, what type of designs do you wish to design more of?
creating better human-machine interaction tools
05What should young designers do to become a design legend like you?
Be a responsible designer or engineer
06What distinguishes between a good designer and a great designer?
Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.
07What is the value of good design? Why should everyone invest in good design?
Self-recognition, Self-actualization
08What would you design and who would you design for if you had the time?
Sudden inspiration
09What is your secret recipe of success in design, what is your secret ingredient?
Differentiate between usage scenarios and needs
10Who are some other design masters and legends you get inspired from?
Van Gogh, Hans Zimmer
11What are your favorite designs by other designers, why do you like them?
Like Christopher Nolan's movies and Hans Zimmer's music.
12What is your greatest design, which aspects of that design makes you think it is great?
The logo of Agiling
13How could people improve themselves to be better designers, what did you do?
Humanization and safety
14How do you define design, what is design for you?
Personalization and diversity
15Who helped you to reach these heights, who was your biggest supporter?
Chinese Academy of Sciences
16What helped you to become a great designer?
A ray of light in the darkness
17How do you think designers should present their work?
Tragic and inspiring
18What's your ultimate goal as a designer?
Self-recognition, Self-actualization
19How does design help create a better society?
Imagination is not an algorithm
20What are you currently working on that you are especially excited about?
Affirmation from customers
21Which design projects gave you the most satisfaction, why?
factory designing for Faraday Future
22What would you like to see changed in design industry in the coming years?
it depends
23Where do you think the design field is headed next?
Design can’t solve all problems, and sometimes it can’t even solve one problem.
24How long does it take you to finalize a design project?
3 month and more
25What is your life motto as a designer?
Agile Interaction
Art & Innovation
Affection & Intelligence
Assure & Intrust
26Do you think design sets the trends or trends set the designs?
don't matter
27What is the role of technology when you design?
bigger part
28What kind of design software and equipment do you use in your work?
Powerpoint and AI tools
29What is the role of the color, materials and ambient in design?
important
30What do you wish people to ask about your design?
Did you design this?
31Who is your ideal design partner? Do you believe in co-design?
Chinese Academy of Sciences
32Which books you read had the most effect on your design?
Sophie's World
33How did you develop your skills as a master designer?
Working on a large sofa all day long.
34Irrelative of time and space, who you would want to meet, talk and discuss with?
the younger me
35Please tell us a little memoir, a funny thing you had experienced as a designer?
ogo design, because it's easy ;)
36When you were a little child, was it obvious that you would become a great designer?
never known
37What do you think about future; what do you see will happen in thousand years from now?
back the original life way
د ډیزاینر مرکه
37 پوښتنې
Many people have an inner self isolation, which is related to their personality and experiences during childhood.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Many people have an inner self isolation, which is related to their personality and experiences during childhood. From a young age, they long for attention and recognition, hoping that one day there will be a mysterious power that can excite a big bang in their inner universe. Our design philosophy is also based on this. Whether it is products or artworks, they can bring users or audiences a unique experience, that is, self recognition, and give customers the ability to personalize and showcase their own value.
02Can you tell us more about your company / design studio?
Agile Interaction
Art & Innovation
Affection & Intelligence
Assure & Intrust
03What is "design" for you?
Personalization and diversity
04What kinds of works do you like designing most?
A ray of light in the darkness
05What is your most favorite design, could you please tell more about it?
Reasonable, but unexpected. Like Christopher Nolan's movies and Hans Zimmer's music.
06What was the first thing you designed for a company?
The logo of Agiling
07What is your favorite material / platform / technology?
09Which aspects of a design do you focus more during designing?
perception
10What kind of emotions do you feel when you design?
Tragic and inspiring
11What kind of emotions do you feel when your designs are realized?
Self-recognition, Self-actualization
12What makes a design successful?
Try and try
13From your point of view, what are the responsibilities of a designer for society and environment?
Humanization and safety
14How do you think the "design field" is evolving? What is the future of design?
Differentiate between usage scenarios and needs
15Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
It comes from Van Gogh.
16How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I haven’t formed a fixed style yet, but I believe that art can transcend time, and the design style of the old times can still be combined with modern technology.
17Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
China. Eastern ideology is conservative and introverted, but this does not mean that traditional art cannot evolve. Note that I am talking about the evolution of Chinese culture itself rather than its integration with modern Western art. Chinese native art has its own unique charm, and I love it, but I am not sure that passion alone can help evolve a culture.
18How do you work with companies?
My startup is willing to cooperate with companies in various industries in various forms
19What are your suggestions to companies for working with a designer? How can companies select a good designer?
Be a responsible designer or engineer
20Can you talk a little about your design process?
A sudden inspiration
21What are 5 of your favorite design items at home?
A large sofa, can replace the bed, haha
22Can you describe a day in your life?
Working on a large sofa all day long.
23Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.
24From your perspective, what would you say are some positives and negatives of being a designer?
Design can’t solve all problems, and sometimes it can’t even solve one problem.
25What is your "golden rule" in design?
Imagination is not an algorithm
26What skills are most important for a designer?
Maybe computer skills, haha, I'm kidding.
27Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Powerpoint and AI tools
28Designing can sometimes be a really time consuming task, how do you manage your time?
never manage
29How long does it take to design an object from beginning to end?
it depends
30What is the most frequently asked question to you, as a designer?
Did you design this?
31What was your most important job experience?
factory designing for Faraday Future
32Who are some of your clients?
BMW, Daimler, Faraday Future
33What type of design work do you enjoy the most and why?
logo design, because it's easy ;)
34What are your future plans? What is next for you?
Productizing and commercializing designs
35Do you work as a team, or do you develop your designs yourself?
design myself
36Do you have any works-in-progress being designed that you would like to talk about?
Semi Yoke, a product of the same series as Cyber Yoke, is used in different models, and DLD (internal code), both are automotive products
This product design is an improvement on the traditional round steering wheel which can improve the driver's forward vision.
01Your innovative approach to the Cyber Yoke Steering Wheel's oval rectangle design represents a significant departure from traditional circular steering wheels - could you elaborate on how this shape specifically enhances driver forward vision while maintaining optimal control?
This product design is an improvement on the traditional round steering wheel which can improve the driver's forward vision. The wheel rim shape of Oval Rectangle highlights a sense of technology and futurism, and combines the advantages of circular steering wheel and half-spoke steering wheel.
02The integration of color gradient fabrics inspired by Van Gogh's paintings in the Cyber Yoke Steering Wheel is particularly intriguing - how did you translate artistic inspiration into functional automotive design while ensuring durability and user comfort?
Fabric is also a widely used interior material in high-end vehicles. The fabric we employ features a unique gradient color design, offering you an ultra-luxurious experience to premium automotive models. It is equipped with automotive-grade interior material treatments (water splash-proof, oil-resistant, and stain-resistant), along with high-temperature resistance, wear resistance, breathability, sweat permeability, and environmental safety. Additionally, it enhances elasticity and surface texture. Our fabric is spun from color-processed yarn, eliminating concerns about color fading.
03The five-layer manufacturing process of the Cyber Yoke Steering Wheel, including the built-in heating patch, seems quite complex - what challenges did you encounter during the three iterations of the foaming mold development, and how did these modifications lead to the final design?
The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times. In addition, the surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.
04Your experience in automotive factory planning clearly influenced the Cyber Yoke Steering Wheel's development - how did this background shape your approach to balancing manufacturing feasibility with innovative design elements?
Using NX to create design models and then using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase.
05The Cyber Yoke Steering Wheel's double-ring design with contrasting materials creates a distinctive layered effect - could you discuss how this aesthetic choice also serves functional purposes in terms of grip and control?
The surface covering styles are divided into single and double rings, single and double colors, microfiber leather and color gradient fabric. [Top Luxury Series] - the types with color gradient fabric on outer ring, which brings you the Top aesthetics and the Luxury touch.
06The development timeline of the Cyber Yoke Steering Wheel, from concept to mass production, spanned exactly one year - what were the key milestones and pivotal decisions that enabled such efficient progression from initial design to market-ready product?
Well, I have to say it's not efficient, due to the lack of the experience of production, we made many mistake from initial design to market-ready product, also we learn a lot before the final production.
07The Cyber Yoke Steering Wheel represents Agiling's first product launch - how does this steering wheel embody your company's vision of creating more agile and user-friendly human-machine interaction tools?
[Compare with Round SW]: Make the front view wider; Keep your hands at 3/9 o'clock; Enable tactile perception of rotation position. [Compare with Yoke SW]: Refuse "grab the air"; Reduce "block screen"; Refuse "block the leg"
08The surface material hand-wrapping process for the Cyber Yoke Steering Wheel presented unique quality control challenges - what specific techniques or innovations did you develop to maintain consistent surface flatness across production units?
For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.
09Looking at the future of automotive interfaces, how do you envision the Cyber Yoke Steering Wheel's design influencing the evolution of steering control systems in electric and autonomous vehicles?
Since we launched our product on market and won A' Design Award, many automotive company also released similar design of steering wheels on their concept cars, we're very proud of it.
10The Cyber Yoke Steering Wheel's success in winning a Bronze A' Design Award highlights its innovative approach - how has this recognition influenced your perspective on future automotive accessory designs and potential market opportunities?
If only talk about design aspect, we are confident to explore more designs for car parts, but about marketing, investment and promotion seems more important than design work, we are very sorry to see this happen.
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نورې د ډیزاینرانو مرکې
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