Chu Cellar Embalagem de Bebida Destilada by Yong Wu

Chu Cellar Embalagem de Bebida Destilada by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2020

Chu Cellar Embalagem de Bebida Destilada

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award de Bronze Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Embalagem de Bebida Destilada

Chu Cellar é um projeto de embalagem para uma bebida destilada produzida em Hubei, na China. A garrafa é feita de cerâmica e sua forma imita um conjunto de sinos carrilhões, relíquia cultural do antigo estado de Chu. A textura no corpo da garrafa é obtida por fundição em molde aberto, e a caixa é feita de madeira. Linhas em relevo e reentrantes na superfície reduzem a possibilidade de escorregar durante o manuseio. A base da caixa funciona como suporte de exposição, permitindo que a garrafa vazia seja conservada como objeto decorativo. A intenção é refletir a história e a cultura da região de origem.

The Recognition

About the A' Design Award de Bronze

Chu Cellar Embalagem de Bebida Destilada conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Chu Cellar Embalagem de Bebida Destilada seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Chu Cellar Embalagem de Bebida Destilada satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu