The Mysterious Pearl Atração de Parque Temático em 3D by Mark Boey

The Mysterious Pearl Atração de Parque Temático em 3D by Mark Boey is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Cinema, Vídeo e Animação Competition Category.

BronzeCinema· 2020

The Mysterious Pearl Atração de Parque Temático em 3D

by Mark Boey

Client: Shanghai Haichang Ocean Park

A' Design Award de Bronze Winner in Cinema Category

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The Design

About The Mysterious Pearl Atração de Parque Temático em 3D

A Pérola Misteriosa é uma atração de parque temático em 3D criada para um parque oceânico em Xangai, na China. A atração combina um filme de animação estereoscópica de oito minutos com um veículo em movimento. A história acompanha uma sereia e uma família de criaturas marinhas numa jornada para salvar o mundo. Cada veículo da atração conta com sete efeitos especiais, como quedas verticais e movimentos horizontais, repetidos em sincronia com a animação. As personagens e a animação foram criadas em Maya, os efeitos em Houdini, e a composição em After Effects e Flame.

The Recognition

About the A' Design Award de Bronze

The Mysterious Pearl Atração de Parque Temático em 3D conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que The Mysterious Pearl Atração de Parque Temático em 3D seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. The Mysterious Pearl Atração de Parque Temático em 3D satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world.
During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe.
Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
Dimensions & Packaging: Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
Tags: theme park, dark ride, animation, immersive, 4d ride
Production Technology: All character design and animation are created in Maya, and all effects are created using Houdini.
Compositing are created in After effects and Flame.
Design Challenge: The biggest challenge about this job is scale and timeframe.
The entire animation had to be created within six months of production.
Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.
Research: There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
Inspiration: The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
Project Duration: Jan 2019 - Present in Shanghai China
Operation Flow: Theme park ride experience. Taking moving image to the 4th dimension.
Team Members: Executive Creative Director: Mark Boey
Executive Producer: Soddy Yu
Head of 3D: Wang Tong
Animation Studios: Untitled Studios, Akromat VFX
Music and Sound: Groove Q