Macau Light Festival 2019 TVC Comercial de Televisão by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC Comercial de Televisão by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Cinema, Vídeo e Animação Competition Category.

PrataCinema· 2020

Macau Light Festival 2019 TVC Comercial de Televisão

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award de Prata Winner in Cinema Category

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Verified Award Winner

Verify Award Status for #100899

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Colors

The Design

About Macau Light Festival 2019 TVC Comercial de Televisão

O TVC do Festival de Luz de Macau 2019 é um anúncio televisivo criado para promover o Festival de Luz de Macau. O filme acompanha Mak Mak, a mascote do turismo de Macau, enquanto espectadores locais e visitantes exploram quatro percursos de iluminação e a paisagem urbana em transformação de Macau. O comercial combina filmagem em live action, efeitos visuais, motion graphics e animação tridimensional. As características locais são apresentadas como arte de instalação. O festival é retratado como um gigantesco bolo de aniversário, assinalando o vigésimo aniversário da Região Administrativa Especial de Macau.

The Recognition

About the A' Design Award de Prata

Macau Light Festival 2019 TVC Comercial de Televisão conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Macau Light Festival 2019 TVC Comercial de Televisão seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Macau Light Festival 2019 TVC Comercial de Televisão é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau