Co Ba Coffee Embalagem de Café by My Linh Mac

Co Ba Coffee Embalagem de Café by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Embalagem Competition Category.

BronzeEmbalagem· 2020

Co Ba Coffee Embalagem de Café

by My Linh Mac

Client: Mmac

A' Design Award de Bronze Winner in Embalagem Category

16,107
Verified Award Winner
Verify Award Status for #100984

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Co Ba Coffee Embalagem de Café

Co Ba Coffee é um projeto de embalagem criado para uma marca vietnamita de café. A embalagem apresenta o café com ovo, uma bebida tradicional do Vietnã ainda pouco conhecida em outros países. O logotipo baseia-se em um retrato minimalista da fundadora. O nome da marca vem de um termo vietnamita usado para designar uma tia e evoca os laços familiares e a vida em comunidade. As cores foram extraídas da paisagem agrícola onde os grãos de café são cultivados. Papel reciclável e poliéster são utilizados nos sachês e no material de papelaria. O design moderno é voltado para consumidores de café em movimento.

The Recognition

About the A' Design Award de Bronze

Co Ba Coffee Embalagem de Café conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Co Ba Coffee Embalagem de Café seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Co Ba Coffee Embalagem de Café satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac