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Toromac A Máquina De Espremer Automática by Arbo Design

Toromac A Máquina De Espremer Automática by Arbo Design is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Design de Produtos de Hotelaria, Restauração e Catering Competition Category.


PrataProdutos de Hotelaria· 2020

Toromac A Máquina De Espremer Automática

by Arbo Design

Client: ARBO design

A' Design Award de Prata Winner in Produtos de Hotelaria Category

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The Design

About Toromac A Máquina De Espremer Automática

O Toromac é especialmente desenhado com seu visual poderoso para trazer uma nova forma de consumir suco de laranja espremido na hora. Feito para a extração máxima de suco, é para restaurantes, cafeterias e supermercados e seu design premium permite uma experiência amigável entregando sabor, saúde e higiene. Possui um sistema inovador que corta a fruta verticalmente e prensa as metades por pressão rotativa. Isso significa que o desempenho máximo é alcançado sem apertar ou tocar a casca.

The Recognition

About the A' Design Award de Prata

Toromac A Máquina De Espremer Automática conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Toromac A Máquina De Espremer Automática seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Toromac A Máquina De Espremer Automática é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Its exclusive design allows a friendly experience for a healthier lifestyle, delivering flavor and hygiene. It has a unique system that cuts the fruit vertically and then squeezes the halves by rotary pressure. This means that maximum performance is achieved without squeezing or touching the shell. It is the juicer with the best cost x benefit ratio in the Brazilian market, to meet the needs of commercial establishments, which have demand for juice production in a short period of time.
Dimensions & Packaging
Width 510mm x Depth 495mm x Height 780mm
Tags
Healthier lifestyle, Flavor, Meaning innovation, Product design, Performance
Production Technology
The manufacturing process uses the following technologies: metal stamping and plastic injection. The product receives in some parts that composes it, the epoxy painting process as well. The materials used are: carbon steel, 304 stainless steel rollers, ABS plastic, nylon, armor-plated bearings and LEDs
Design Challenge
Innovate in the market, offering the best experience of use and consumption. Export to the USA market. Offers the authentic flavor of natural juice. Made on the spot with maximum use of the fruit. The result of interdisciplinary work among the various stakeholders involved (design, engineering, marketing, traders, users and consumers). The vertical cut system allows maximum profitability with an authentic flavor without touching the fruit. In addition, its various sensors (supply, counter, use and disposal) have made the product the safest on the market, also guaranteeing minimal maintenance.
Research
Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through an immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, sustainability, anthropology). Objectives: Bring innovation and differentiation to this market in Brazil and Latin America. Method: Consumer-Centric Insights with Design based approach to solving problems. The method steps were: Research (map/understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
Inspiration
Inspired by commercial use (restaurants, coffee shop, hotel, small supermarkets), which needs high productivity in an uncomplicated way, increasing the profitability of the business without investing in labor. Therefore, its design reflected robustness and strength, combined with good usability in operation, disassembly and cleaning. The equipment has an easy-to-use panel, which includes a fruit counter, continuous or batch operation, energy saving mode, easy disassembly and full trash indicator.
Project Duration
The project has started in June 2019 and finished in December 2019. All project and development has been made in Brazil.
Operation Flow
the interaction follows this:
1. supply the upper reservoir;
2. turns the product on by pressing the start button;
3. choose the mode (continuous, glass or jar);
4. the product starts to cut and squeeze the oranges automatically;

The natural juice can be poured directly over the glass or jar or can be stored in a larger reservoir. The machine process con be interrupted any time, pressing the emergency button. The removable trash has 7L capacity and a sensor indicates the cleaning time.
Patents
Patent No.
Copyrights Toromac, 2019
Team Members
Daniel Kroker (ARBO design)
Valkiria Pedri Fialkowski (ARBO design)
Image Credits
Main Image: ARBO design
Image #1: ARBO design and Shutterstock
Image #2: ARBO design and Shutterstock
Image #3: ARBO design
Image #4: ARBO design

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