Poma Escova de Dentes Elétrica by Andrei Majewski

Poma Escova de Dentes Elétrica by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Design de Beleza, Cuidados Pessoais e Produtos Cosméticos Competition Category.

BronzeProduto Cosmético· 2020

Poma Escova de Dentes Elétrica

by Andrei Majewski

Client: PomaBrush

A' Design Award de Bronze Winner in Produto Cosmético Category

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Verified Award Winner

Verify Award Status for #101946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poma Escova de Dentes Elétrica

Poma é uma escova de dentes elétrica concebida para a higiene oral diária e para viagens. O corpo e a cabeça da escova são fabricados em silicone de grau alimentar, que proporciona uma pega segura e uma limpeza suave dos dentes e das gengivas. As cerdas de silicone absorvem menos bactérias e só precisam de ser substituídas duas vezes por ano. O corpo da escova é 20 por cento menor do que o da maioria das escovas de dentes elétricas, e o modo único de escovagem mantém a utilização simples. O estojo de carregamento compacto funciona sem fios e mantém a escova carregada por mais três meses.

The Recognition

About the A' Design Award de Bronze

Poma Escova de Dentes Elétrica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Poma Escova de Dentes Elétrica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Poma Escova de Dentes Elétrica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales