Platina Interior · 2020

K11 Musea Centro Comercial

by K11 Musea

A' Design Award de Platina 2020 in Interior
CLIENT: New World Development Company Limited
Estimated Number of Design Views: 579,814
Verification code E8603DFED1 · Verify this award

Visit Site View at A' Design Award Press Release

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About K11 Musea Centro Comercial

O K11 Musea é o interior de um centro comercial situado na orla marítima de Tsim Sha Tsui, em Hong Kong. O complexo de retalho e arte, com dez pisos, ocupa uma área total de 1,1 milhões de pés quadrados. No seu centro encontra-se um átrio com 35 metros de altura, denominado Opera Theatre, onde 1.800 focos programáveis foram embutidos no teto para sugerir uma galáxia de estrelas. Uma escultura sobre a escada rolante evoca as raízes-suporte das figueiras-de-bengala locais. As superfícies são revestidas a bronze trabalhado à mão e acabamentos de pintura rústica. A água da chuva é recolhida para irrigação, e um sistema de ar condicionado arrefecido por água do mar e isento de óleo reduz o consumo energético.

About the A' Design Award de Platina

K11 Musea Centro Comercial conquistou o A' Design Award de Platina, um reconhecimento extremamente prestigiado atribuído a designs verdadeiramente excecionais, elegantes e magníficos. Os vencedores da Platina são maravilhas da criação, testemunhos dos limites da criatividade intelectual, e demonstram o profissionalismo inigualável e o génio dos seus designers. Espera-se que estes designs sejam as obras mais reconhecidas, que definem a estética de uma época, contribuem para o bem-estar da sociedade e fazem avançar as fronteiras da arte, da ciência, do design e da tecnologia. K11 Musea Centro Comercial exibe um nível transcendente de excelência e torna, sem sombra de dúvida, o mundo num lugar melhor graças às suas características vantajosas e valiosas. K11 Musea Centro Comercial é uma obra vencedora do A' Design Award de Platina que desperta desejos, inspira, entusiasma, delicia e faz nascer uma grande alegria.

Press Kit

Unique Properties: K11 reinvigorate the mall together with 100 creative powers hailing from different disciplines and cultures, to make K11 MUSEA the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of culture into the new consumer’s daily life.

At the core is a 35m high atrium dubbed Opera Theatre, which features hundreds of 1,800 programmable spotlights to resemble a galaxy, evoking curiosity and creativity, taking the form of a galaxy and mysterious body of stars.
Dimensions & Packaging: Total floor area is 1.1m sqft
Tags: K11, Art, K11 Musea, A galaxy of creativity, Victoria Dockside, 100 creative powers, Adrian Cheng
Production Technology: In order to create the sparkling galaxy in the Opera Theatre, we identify each light and adjusting their illumination one by one through a diverse range of lighting intensities.

The interior is cladded in handcrafted palettes of rich bronze and rustic paintwork by local artist.

The project gained LEED Gold and BEAM Plus Gold Standard. Rainwater harvesting provides full of irrigation water, while seawater cooled, oil free heating, ventilation and air con. system reduces energy consumption.
Design Challenge: The main challenge is to have everyone buy in on the new concept of cultural retail, and that they are building a manor house not a mall. Every artist, designer and architect has their own creative vision and way of working, so the curation was not exactly easy. Also, we had to bring all of them together to form one cohesive and seamless ecosystem that is more than K11 MUSEA, but also the wider Victoria Dockside.
Research: Conceived as a Silicon Valley of Culture, the design team was assembled by K11 founder Adrian Cheng and forms part of the 100 creative powers involved in shaping the dialogue in the district and sets to defy traditional concepts of retail design. K11 MUSEA is the result of an international cultural exchange, where cross discipline and cross border practices in art, craft, culture, architecture, interior design, technology gastronomy and sustainability worked in tandem.
Inspiration: Much more than just a place to shop, it celebrates culture, art and design. The inspiration was for it to be A Muse by the Sea. Meticulously positioned lights line the ceiling of the Opera Theatre, creating a galaxy of creativity. The Ball feature serves as a focal point for the viewer, whilst furthering the illusion of looking up into space. Meanwhile, the sprawling sculpture stretching over the escalator is reminiscent of the famous buttress roots from Hong Kong banyan trees.
Project Duration: K11 has spent ten years from 2009 to 2019 considering almost every detail of his bold new ten-storey retail-and-art complex, designed to appeal to brand-savvy millennial. K11 Musea is the last segment of the ambitious US2.6b Victoria Dockside cultural district on a 28 hectare site on the Tsim Sha Tsui waterfront.
Operation Flow: K11 founder Adrian Cheng reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the Silicon Valley of Culture and inject art, architecture, design, sustainability and all forms of cultures into the new consumer daily life. People come here to be inspired and to learn.
Image Credits: Edmon Leong