2019 Admissions Welcome Package DGUT Caixa de Presente de Boas-Vindas para Estudantes by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Embalagem Competition Category.
BronzeEmbalagem· 2021
2019 Admissions Welcome Package DGUT Caixa de Presente de Boas-Vindas para Estudantes
by Ruikang Xie
Client: Xiexie Design
A' Design Award de Bronze Winner in Embalagem Category
Verified Award Winner
Verify Award Status for #102057The Design
About 2019 Admissions Welcome Package DGUT Caixa de Presente de Boas-Vindas para Estudantes
O Pacote de Boas-Vindas de Admissão de 2019 é uma caixa de presente preparada para os novos estudantes universitários de Dongguan, na China. O design completa uma série visual de três anos baseada no crescimento natural, passando da semeadura e da floração à frutificação. A lichia vermelha de Lingnan é utilizada como padrão central, e a laterais da abertura da caixa apresenta um corte e vinco com a silhueta vazada de uma lichia. Um postal de madeira é gravado a laser e pode ser dobrado, transformando-se num pendente tridimensional em forma de lichia. A caixa contém cartas, uma bolsa de lona, um mapa dos locais revolucionários da região, pins, adesivos e passes.
The Recognition
About the A' Design Award de Bronze
2019 Admissions Welcome Package DGUT Caixa de Presente de Boas-Vindas para Estudantes conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que 2019 Admissions Welcome Package DGUT Caixa de Presente de Boas-Vindas para Estudantes seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. 2019 Admissions Welcome Package DGUT Caixa de Presente de Boas-Vindas para Estudantes satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- Tags
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- Production Technology
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- Design Challenge
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- Research
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- Inspiration
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- Project Duration
- Started in July 2019, completed in September, completed in Dongguan, China
- Operation Flow
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- Image Credits
- Image #1-5 Zhang Jingwen
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