The 15th Games of Jiangxi Cartaz by Qin He and Xinqing Li

The 15th Games of Jiangxi Cartaz by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Publicidade, Marketing e Comunicação Competition Category.

BronzePublicidade· 2021

The 15th Games of Jiangxi Cartaz

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award de Bronze Winner in Publicidade Category

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The Design

About The 15th Games of Jiangxi Cartaz

Os 15.º Jogos de Jiangxi são uma série de cartazes criada para um encontro desportivo provincial realizado em Jingdezhen, cidade conhecida pela porcelana. Os cartazes combinam a cultura cerâmica com elementos desportivos. Peças de cerâmica substituem os artigos desportivos originais em cada imagem, criando uma atmosfera visual singular. A série foi produzida com fotografia e software de edição de imagem, unindo materiais cerâmicos e desportivos em composições únicas. Cada cartaz mede 700 por 1000 milímetros e é exibido como publicidade exterior. O design associa o artesanato tradicional ao desporto moderno e promove a cultura urbana local.

The Recognition

About the A' Design Award de Bronze

The 15th Games of Jiangxi Cartaz conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que The 15th Games of Jiangxi Cartaz seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. The 15th Games of Jiangxi Cartaz satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.