Alpha Series Barbeador by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Design de Beleza, Cuidados Pessoais e Produtos Cosméticos Competition Category.
FerroProduto Cosmético· 2020
Alpha Series Barbeador
Client: Arçelik A.Ş
A' Design Award de Ferro Winner in Produto Cosmético Category
Verified Award Winner
Verify Award Status for #103033The Design
About Alpha Series Barbeador
A série Alpha é uma máquina de barbear semi-profissional compacta que pode realizar tarefas básicas de cuidado facial. Também um produto que oferece soluções higiênicas com abordagem inovadora aliadas a uma bela estética. Simplicidade, minimalismo e funcionalidade combinados com fácil interação com o usuário constroem os fundamentos do projeto. A experiência do usuário alegre é a chave. As pontas podem ser facilmente retiradas do barbeador e colocadas na seção de armazenamento. O dock foi projetado para carregar o barbeador e limpar as pontas com luz UV dentro da seção de armazenamento.
The Recognition
About the A' Design Award de Ferro
Alpha Series Barbeador conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Alpha Series Barbeador seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Alpha Series Barbeador merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
- Dimensions & Packaging
- Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max) - Tags
- Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
- Production Technology
- • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
- Design Challenge
- The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
- Research
- The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
- Inspiration
- Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
- Project Duration
- The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
- Operation Flow
- The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
- Patents
- Copyrights belong to Arcelik Group, 2019
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