New Vision Embalagem de Sumos by Ye Wang and Wei Chen

New Vision Embalagem de Sumos by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2020

New Vision Embalagem de Sumos

by Ye Wang and Wei Chen

Client: Nanpai Farm

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

Verify Award Status for #103664

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Colors

The Design

About New Vision Embalagem de Sumos

New Vision é uma série de embalagens de sumo concebida para uma quinta de fruta. Cada garrafa apresenta um grafismo de fruta distinto, criado com software de design e produzido através de um processo de impressão a laser. Os grafismos traduzem a rica nutrição do sumo em formas visuais simples e fáceis de memorizar. A série pretende destacar-se das embalagens de sumo convencionais de supermercado, permitindo que os consumidores distingam e identifiquem rapidamente cada variedade. Cada garrafa mede 220 milímetros de altura e 64 milímetros de diâmetro.

The Recognition

About the A' Design Award de Ferro

New Vision Embalagem de Sumos conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que New Vision Embalagem de Sumos seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, New Vision Embalagem de Sumos merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd