Zhangtai Haitang Bay Centro de Vendas by Tao Huang and Zhihong Li

Zhangtai Haitang Bay Centro de Vendas by Tao Huang and Zhihong Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Design de Espaços Interiores e Exposições Competition Category.

OuroInterior· 2021

Zhangtai Haitang Bay Centro de Vendas

by Tao Huang and Zhihong Li

Client: 深圳三一室内设计

A' Design Award de Ouro Winner in Interior Category

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Verified Award Winner
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The Design

About Zhangtai Haitang Bay Centro de Vendas

Zhangtai Haitang Bay é um centro de vendas localizado em Beihai, Guangxi, China. O interior abrange 2.206 metros quadrados e atende a um empreendimento residencial junto ao mar de Dadun. O projeto dilui as fronteiras entre arquitetura, arte e cultura, aproximando o espaço da natureza. Amplas superfícies brancas prolongam o interior, enquanto curvas suaves acompanham a forma do edifício. Escadas em espiral e curvas entrelaçadas percorrem os diferentes materiais construtivos. A distribuição espacial mantém-se flexível, pois há a previsão de que o centro venha a funcionar futuramente como clube comunitário.

The Recognition

About the A' Design Award de Ouro

Zhangtai Haitang Bay Centro de Vendas conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Zhangtai Haitang Bay Centro de Vendas seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Zhangtai Haitang Bay Centro de Vendas cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Haitang Bay project of Zhangtai Group is located in Beihai,Guangxi. It is a residential project adjacent to Dadun Sea that is meant to be A plus tourism accommodation option in Beihai city. In the design of this case, the 31 Design team follows the concept of merging design elements into the surrounding. The team blurs the boundaries between architecture, art and culture, makes the space closer to nature and empowers the venue to convey powerful emotions.
Dimensions & Packaging: 2206 square meters
Tags: nature, art, successive, coastline, low-carbon, architecture, culture
Production Technology: A large area of white design extends the space in a serene and pure fashion, and the smooth curves outline the enchanting beauty of the building. Spiral ladders create an air of other-worldly magic and make you feel like wandering on the clouds.
Design Challenge: The highlight of this case lies in the rare ecological sea views and the expressive curved ramp at the bottom of the building in concert with the long shoreline of the Silver Beach. The main part of the architecture has an ascending trend that echoes with the theme of “Bright Moon Rising Above the Sea”.
Research: The sales center is not only used for marketing and reception at present, but also intended for the community clubhouse in the future. It will be equipped with more facilities for the sake of project owners for long. Therefore, the designers give priority to the flexibility of spatial organization and functional requirements when designing the center. The benchmark for a successful design is set based on the scenes that promise a better life and emotional comfort.
Inspiration: Except for a combination of architectural structures and beautiful sea views, the design team profoundly redefines the concept of a real estate sales center and reshapes the business culture. The interior design gets rid of the conventional impression of sales center with no more stereotypical commercial features. A vivid, situational and artistic scene is created to bring space, nature and people closer.
Project Duration: The project started in July 2019 in Beihai, Guangxi, China and finished in August 2019.
Operation Flow: Multiple interspersed curves transit naturally by using different building materials. The border of architecture and interior space no longer exists, and the large area of transition offers a huge visual impact to visitors.
Patents: Copyrights belong to 31 Design, 2019.
Team Members: Creative Director: Tao Huang
Chief Designer: Zhihong Li
Image Credits: Jianzhong Chen