Oulevi Packaging Design Embalagem de Cerveja by Zhangyong Hou

Oulevi Packaging Design Embalagem de Cerveja by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2021

Oulevi Packaging Design Embalagem de Cerveja

by Zhangyong Hou

Client: Oulevi

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner

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The Design

About Oulevi Packaging Design Embalagem de Cerveja

Oulevi é um projeto de embalagem para cerveja de barril. O recipiente é uma lata de aço inoxidável com conteúdo líquido de um litro e dimensões planificadas de 274 mm de comprimento por 193 mm de altura. O grafismo impresso forma o contorno de um copo de cerveja. As ilustrações mostram a origem das matérias-primas: cevada da Austrália, levedura do norte da Europa e lúpulo da América do Norte. O símbolo do copo ajuda os consumidores a reconhecer a marca à distância. O objetivo do projeto é apresentar a história do produto de forma clara na prateleira.

The Recognition

About the A' Design Award de Ferro

Oulevi Packaging Design Embalagem de Cerveja conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Oulevi Packaging Design Embalagem de Cerveja seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Oulevi Packaging Design Embalagem de Cerveja merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou