Mi Transformers Optimus Prime Packaging Embalagem de Brinquedo de Blocos de Montar by Yang Zhang

Mi Transformers Optimus Prime Packaging Embalagem de Brinquedo de Blocos de Montar by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Embalagem Competition Category.

FerroEmbalagem· 2021

Mi Transformers Optimus Prime Packaging Embalagem de Brinquedo de Blocos de Montar

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award de Ferro Winner in Embalagem Category

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Verified Award Winner
Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Embalagem de Brinquedo de Blocos de Montar

A embalagem Mi Transformers Optimus Prime é uma embalagem de papel desenvolvida para um brinquedo de blocos de montar. A parte frontal da caixa apresenta o produto já montado, de modo que a forma e as peças móveis fiquem claras para os compradores. O estilo minimalista e a paleta de cores refletem o caráter do brinquedo. As funções de exposição e de embalagem são combinadas em uma única estrutura. A tampa superior se abre revelando sacos de blocos dispostos em camadas. A caixa inferior se abre para ambos os lados e forma caixas de armazenamento independentes. As peças podem ser organizadas por tipo, e a caixa pode ser reutilizada para o armazenamento no dia a dia.

The Recognition

About the A' Design Award de Ferro

Mi Transformers Optimus Prime Packaging Embalagem de Brinquedo de Blocos de Montar conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Mi Transformers Optimus Prime Packaging Embalagem de Brinquedo de Blocos de Montar seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Mi Transformers Optimus Prime Packaging Embalagem de Brinquedo de Blocos de Montar merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao