Flagship Loja de Joias by Stylus Studio Limited

Flagship Loja de Joias by Stylus Studio Limited is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Espaços Interiores e Exposições Competition Category.

BronzeInterior· 2021

Flagship Loja de Joias

by Stylus Studio Limited

Client: Stylus Studio Limited

A' Design Award de Bronze Winner in Interior Category

9,114

Verified Award Winner

Verify Award Status for #106671

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Colors

The Design

About Flagship Loja de Joias

Flagship é o interior de uma loja de joias concebido para a exposição e venda de joias de jade. O planeamento do espaço baseia-se em formas circulares inspiradas nas folhas de nenúfar dos tranquilos lagos da cidade, criando um percurso comercial curvilíneo. Madeira vermelha de produção local compõe a fachada da montra. Janelas que se estendem do piso térreo ao primeiro andar emolduram os elementos de água e de vegetação em redor da loja. Um quebra-luz feito à medida combina uma luz ambiente suave com focos a 2700K e 3000K, de modo a que o jade fique claramente iluminado. Uma entrada de porta dupla facilita o intenso fluxo de visitantes.

The Recognition

About the A' Design Award de Bronze

Flagship Loja de Joias conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Flagship Loja de Joias seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Flagship Loja de Joias satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the privilege to bring to customers the highest quality jades with nest detailing produced by Myanmar craftsmen, the client foresees a space that would harmonise with the divine jade products. Understanding the client’s expectation, Stylus Studio visualize a chic and balanced interior that fashion shopping experience that balance emotions, calm the mind, and release negativity.
Dimensions & Packaging: Overall area: 2040 square meters
oGround Floor Area: 620 square meters
oSecond Floor Area 620 square meters
oOffice Area: 800 square meters

Overall Display Counter Space: 72.5 meters
oStreet Side Display Counters: 8 meters
oLandscape View Display Area Counters: 26.5 meters
oCity View Display Area Counters: 25 meters
oVIP Display Area: 21 meters
Tags: Retail, Jewelry, experience, custom, interior
Production Technology: It is important to create a comfortable, a dependable and practical environment, which lighting is an important part. It creates a pleasant atmosphere, to be able to see the details clearly and, also to display the items in the best kind of way. Stylus Studio has specially designed a purpose-made lamp shade. The said lamp shade creating very comfortable lighting ambience and incorporate functional spotlight with a combination of colour temperature of 2700K and 3000K rating. It has created the best luminaires to ensure the jade jewellery displayed at their optimum illuminance.
Design Challenge: The biggest challenge in this project is to break away from the traditional jewellery store setting and create a multi-layer displays to showcase a range of jades in the high ceiling space with sophisticated lighting design integrated. It is wittingly designed to reflect the distinctive artistry of craftsmen that are imbued with passion.
Research: In order to match the charm of the interior of the client's store, we expanded our design scope to design beyond the store. We used the famous red wood that is produced locally to create the store front facade. At night pairing with lighting effects; the client's store has become a building that is hard to miss from inside out. The symbiosis and co-prosperity of Water Garden and Gem Culture illuminates the new future of retail experience.
Inspiration: Inspired by the city's tranquil lakes, filled with an abundance of lily pads, the designer used these circular beauties as the foundation of the space planning. The outcome was a ceremonial and curvilinear retail journey that allows guests to both unwind and be wowed by the unveiling of artisan gems and jewellery.
Project Duration: The project started in 2015 and finished in 2019. The store location is confidential as client's request.
Operation Flow: The designer used these circular beauties inspired by the lily pads the city’s tranquil lakes as the foundation of the space planning encouraging guests to indulge into the curvilinear retail journey.
Surrounding the store with tenuous water and plantation features, framed by windows extending from the ground level up to the 2nd floor, are employed to set the backdrop of the interior which renews itself as the seasons change. The duo doors design diminishes the heavy shop store traffic especially during travel peak seasons when buses of travellers around the world would be visiting.
Patents: N/A
Team Members: Design Team: Simon Zeng, Stylus Studio
Design Team: Vincent Zhang, Stylus Studio
Client: Private client
Image Credits: Provided by the client