Kumano Cherry Foto by Daisuke Kawashima is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Design de Fotografia e Manipulação Fotográfica Competition Category.

FerroFotografia· 2021

Kumano Cherry Foto

by Daisuke Kawashima

Client: Kozagawa Town Tourism Association

A' Design Award de Ferro Winner in Fotografia Category

15,568

Verified Award Winner

Verify Award Status for #107110

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kumano Cherry Foto

Uma nova cerejeira "Kuma no Sakura" foi descoberto na pequena cidade de Kozagawa, no Japão, durante 100 anos. Um novo tipo de cerejeira em uma pequena cidade com pouca indústria é esperado como um novo recurso turístico para a cidade. Este projeto visa tornar "Kuma no Sakura" uma atração turística da cidade. Muitas pessoas tiram fotos da bela "Kumano Sakura" e envie para muitas pessoas.

The Recognition

About the A' Design Award de Ferro

Kumano Cherry Foto conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Kumano Cherry Foto seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Kumano Cherry Foto merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.
Dimensions & Packaging: It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.
Tags: Photo, Cherryblossom, Flower, Kumano, japan,
Production Technology: This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night.
The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year.
Design Challenge: To discover the value of cherry blossoms in the area, which is traditionally protected.
Research: This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms.
To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet.
This is an activity for tourists to come to this place.
Inspiration: A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.
Project Duration: It started in March 2019 and is still continuing in Kozagawa Town in Japan.
Operation Flow: This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.
Image Credits: Image #1-5: Photographer Kawashimatekkojo, 2019.