Growing Tree Cabide de Chão by Lei Yang, Shaohua Lei and Chengyong Li

Growing Tree Cabide de Chão by Lei Yang, Shaohua Lei and Chengyong Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Design de Mobiliário Competition Category.

BronzeMobiliário· 2021

Growing Tree Cabide de Chão

by Lei Yang, Shaohua Lei and Chengyong Li

Client: Ziel Home Furnishing Technology Co., Ltd

A' Design Award de Bronze Winner in Mobiliário Category

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Verified Award Winner

Verify Award Status for #107477

View at A' Design Award Press Release Award Badge

Colors

The Design

About Growing Tree Cabide de Chão

Growing Tree é um cabide de chão concebido para crianças. A altura do Growing Tree pode ser ajustada através de uma estrutura em espiral, de modo que o cabide continue útil à medida que as crianças crescem. A ideia segue o modo como pequenas árvores jovens se transformam em árvores altas. Formas geométricas constituem os ganchos, e a mesma estrutura permite alterar os seus ângulos e alturas. Uma base redonda proporciona apoio e estabilidade. As cores vivas convidam as crianças a pendurar roupas, chapéus e mochilas escolares sem ajuda. São utilizados poucos materiais, prolongando-se a vida útil do cabide.

The Recognition

About the A' Design Award de Bronze

Growing Tree Cabide de Chão conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Growing Tree Cabide de Chão seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Growing Tree Cabide de Chão satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a coat rack that can accompany children to grow up. Use the concept of saplings grow into towering trees to tell children to understand the growth process of growing tall, so when designing this coat rack, the spiral structure is used to adjust the height of the coat rack, which is convenient for children who keep growing up to use.
Dimensions & Packaging: Width 330mm, Depth 330mm, Height 1500mm
Tags: Growing, Rack, Children, Sustainable, Spin
Production Technology: Geometric elements are used as the shape of hooks, and the same structure is used to adjust their angles and heights, so as to cultivate children's good habits of self storage and arranging clothes, hats and schoolbags. With the bottom disc used for fixing and supporting, the childish appearance and ingenious structural application complement each other.
Design Challenge: Systematically think about the relationship between the coat rack and children, and use less materials and smarter structures to satisfy the cognitive feelings of children in their growth stage. Products in life have a certain life cycle. What designers can do is to try to extend the service life of products as much as possible. This concept also conforms to the topic of sustainable design.
Research: Thinking from the perspective of children, the designer sought to create a coat rack that would accompany them as they, their needs, and their preferences grew and changed. The Growing Coat Tree was the result.
Inspiration: Design Idea:
Through systematic thinking about the relationship between coat racks and children, the designer hopes to use fewer materials and smarter structures to assist children as they grow to understand the concept of growth even better. Products have life cycles, and it is up to the designer to extend their life as much as possible, promoting sustainable design.
Project Duration: The project started in Zhengzhou in October 2019 and was completed in Zhengzhou in March 2020.
Operation Flow: With a smart structure, bright colors, and geometric elements, the Growing Coat Tree will attract children to organize their belongings on their own, form good habits while young, and promote organizational skills as they grow into adults. The sturdy round base ensures stability and provides a safer environment for children.
Patents: Patent No：202030188414.8
Patent No：202020690491.8
Team Members: Lei Yang、Shaohua Lei、Chengyong Li、Yali Shen、Fei Chen